London-based ad tech company Inskin Media appoints Victoria Luck to the new role, as part of the company’s continued growth.


In addition to its existing national operations in London, Hamburg and Hong Kong, Inskin Media has driven successful adoption of its high-impact PageSkin formats across pan-European and global markets.  ISM partners with many of the world’s most prestigious publishers to deliver premium inventory for advertisers. The current team of 3 dedicated international commercial executives has now been strengthened by the appointment of Victoria Luck, formerly International Advertising Director of Hearst Advertising Worldwide, to lead the team.

_66A5588_low resVictoria led Hearst’s international sales team for the past 2 years.  Previously, she was based in Dubai, with Iceberg Media.  Victoria brings a wealth of experience having worked agency and publisher side with a strong focus on international media and digital platforms.

Victoria said of her new role: “Inskin Media has forged a strong reputation with its high quality formats and unrivalled premium portfolio of publishers, brands and agency relationships.  This is a fantastic challenge, with a first-class team. I look forward to helping ISM achieve even greater heights.”

ISM’s international activity has grown strongly throughout 2014, working with the major London-based international media agencies, and featuring campaigns from multiple blue-chip brands, including Samsung, Nike, SanDisk, John Lewis and Sony.

Hugo Drayton, Inskin Media’s CEO commented: ‘It is a hugely rewarding sign of ISM’s growth and reputation that we are able to attract such a high-calibre commercial leader as Victoria to join our management team.  We are very excited by the potential to build our international sales.  Over the past year, the team has established a significant European and global business.  Victoria’s arrival will inject even more energy and professionalism.  We are delighted to welcome her on-board”.

Steve Doyle, ISM’s European Commercial Director, to whom Victoria will report in her new role, added: “ISM’s formats are now well established in European markets; Victoria is an experienced and highly-respected international commercial executive; I know that, with her help, we can build ISM’s markets even more effectively.  I am very pleased to welcome her to the team.”