London-based online branding specialist Inskin Media has promoted internally, to meet the growth opportunities of the global Inskin brand: CMO; Group Technology Director; CFO
London, 5 January 2018: Online branding specialist Inskin Media today announced three changes to its senior management team for 2018, to ensure the continued global development of the business.
In 2017, Inskin successfully launched its programmatic platform, extended its product line, drove a significant increase in international activity, and completed an extensive rebrand.
The company’s continued growth and ambitious expansion plans include a strong focus on brand and marketing: Fran Cowan has been promoted from Marketing Director to Chief Marketing Officer. Fran has been with Inskin since 2012, and has nurtured the Inskin brand from start-up to today’s market-leading reputation for brand advertising. In her new role, Fran has responsibility for leading brand strategy, global marketing, brand management and marketing technology.
“In such a competitive industry, it is crucial to give full attention to brand development, marketing and reputation management,” said Hugo Drayton, Inskin’s CEO. “Fran has been at the very heart of our internal and external communications, helping to position Inskin in its markets. We are delighted to welcome Fran to Inskin’s senior management team, to help shape and drive the future of the company.”
Inskin’s multiple recent technology developments, including a new range of booking and targeting options, have triggered a restructure of the technology team, with Richard Davidson, formerly Director of Technical Operations, promoted to Group Technology Director. During his nine years at Inskin, Richard has contributed significantly to the company’s success, implementing technology to facilitate and streamline creative production and delivery of campaigns, and leading the development of Inskin’s products to deliver the best possible user experience. In future, Richard will focus increasingly on delivering Inskin’s technology strategy, globally, as well as all aspects of campaign delivery and support. Reda Borchardt, Inskin’s CTO, continues to hold overall strategic responsibility for technology, and is increasingly focused on new opportunities and the evolution of Inskin’s automated platforms and operations.
Hugo Drayton commented: “At Inskin, we take huge pride in our bespoke, ever-developing technology; we are committed to keeping abreast of innovation in the ad-tech industry. Richard’s promotion is key to a wider, continuous technology innovation, to support the company’s growth as well as product and format development.”
Inskin’s senior team is further bolstered by the appointment of Mark Hine, former CFO at Fortius Group Limited, as Chief Financial Officer. He will be responsible for strategic and operational financial decisions, globally, and for leading Inskin’s finance team.
Drayton added: “After successfully delivering new growth during a challenging, eventful 2017, Inskin’s further expansion plans demand an ambitious, sound financial strategy. I am very pleased that Mark has joined the team; I look forward to working closely with him to ensure the continued, profitable growth of the company.”
Inskin Media is an advertising technology business, specialising in rich-media branding formats. We combine a focus on design and technology to maximise the value of every single impression. Our business is based on long-term partnerships, to deliver brand campaigns on every device across brand-safe editorial inventory which can only be accessed through Inskin. Inskin is DTSG Brand Safe and Anti-Ad Fraud certified, and a founding registrant of the IAB Gold Standard. We support direct and programmatic bookings, and work with leading data providers to support first and third party data targeting options. Since its launch in the UK in 2009, Inskin has grown from start-up into profitable, international business, employing 125 staff across its London, Hamburg, Kiev, Sydney, Singapore, Hong Kong and Dubai offices. Our expansion has been recognised by multiple high-growth awards: European Business Awards 2016/17, The Sunday Times Tech Track 100, Media Momentum Awards, Deloitte Technology Fast 500.
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