New VAST/VPAID compatible format combines high-impact branding with video

LONDON, UK — Inskin Media, the world’s premier provider of high-impact digital display advertising, today launched “Framecast” — a new format that brings together the benefits of both branded display and streaming video into a single advertising unit for brand advertisers.

Framecast is a branded video frame package built by Inskin’s team of product experts, bringing video to life and enhancing the potential of video assets on both desktop and smartphone devices.

The light weight, non-intrusive format maximises user attention and brand impact without concealing or interrupting the user’s journey through editorial content. By following the user along one side of the page, the format also allows for re-engagement and re-iteration of the branded message.

Framecast is VAST and VPAID compatible, allowing for seamless integration with standards-based streaming infrastructures and flawless delivery at scale. This allows for Inskin to easily leverage partner video products to deliver the highest quality experiences.

“Framecast couples the impact and immersiveness of video with the persistent branding of digital display,” said Bart Dabrowski, creative director and head of product development at Inskin Media. “It allows advertisers to combine multiple media within a single format to maximise user engagement, all without intruding on editorial content.”

“Framecast is a compelling alternative to media buyers, as a way to deliver video at scale within premium, brand safe environments,” added Julia Burton Brown, Sales Director, EMEA.

Globally, Inskin delivers high-impact, brand safe, non-intrusive campaigns to more than 1,000 premium websites, using formats that regularly deliver more than 15x attention than standard digital ad formats.

The company trades using both programmatic and direct approaches, and can target using contextual, first-party and third-party data. It is headquartered in London and has offices in Amsterdam, Hamburg, Kiev, Sydney, Singapore and Hong Kong.

Initially the Framecast format will be offered only in EMEA, with plans to roll it out across Inskin’s global footprint shortly.

 

For more information:

Inskin Media – marketing@inskinmedia.com

About Inskin Media

Inskin Media specialises in rich-media branding formats, combining a focus on design and technology to maximise the value of every single impression. The company partners with over 200 publishers and delivers campaigns to more than 1,000 premium websites globally. Inskin has delivered successful campaigns for over 1,000 blue-chip brand clients. Inskin holds the IAB’s Gold Standard as well as the DTSG Brand Safe certification, supports direct and programmatic bookings, and works with leading data providers to support first and third-party data targeting options. Since its launch in the UK in 2009, Inskin has grown from a start-up into an international business, employing approximately 100 staff across its London, Amsterdam Hamburg, Kiev, Sydney, Singapore and Hong Kong offices.