New, more stringent certification proves commitment to best practices in digital advertising

Inskin Media, the world’s premier provider of high-impact digital display advertising, received its Gold Standard 2.0 certification from the IAB, underscoring its support for the highest standards in digital advertising.

The IAB UK Gold Standard was established in October 2017 with the goal of committing signatories to improving digital advertising standards by fighting ad fraud, discouraging ad blocking and maximising brand safety. As a long-standing supporter of best practices in digital advertising, Inskin Media was the first ad tech company to achieve the Gold Standard 1.0 certification.

The new Gold Standard 2.0 raises the bar in terms of its requirements, adding requirements for transparency and additional requirements for ad fraud. Requirements for 2.0 certification include:

  1. Reduce ad fraud by implementing or demonstrating support for ads.txt, sellers.json and OpenRTB Supply Chain Object initiative
  2. Improve people’s experience of digital advertising by adhering to the Coalition for Better Ads principles and the ‘Better Ads Standards’
  3. Uphold brand safety by obtaining TAG Brand Safety Certified Guidelines
  4. Increase transparency within the supply chain by adopting the Transparency & Consent Framework (TCF)

“For digital advertising to continue to attract investment, working towards a transparent and reliable eco-system will be critical,” said Matthew Newcomb, CEO, Inskin Media. “At Inskin, we have a decade long history of being at the forefront of improving digital advertising practices, and we’re delighted to have gained the new IAB Gold Standard 2.0 certification.”

Tim Elkington, Chief Digital Officer, IAB UK added “Congratulations to Inskin Media for achieving Gold Standard 2.0 certification. Inskin has been a supporter of the Gold Standard from the early days and the continued support it’s shown for the initiative as it evolves is helping to drive up standards as we collectively work to address current challenges and build a sustainable future for the digital advertising industry.”

Inskin Media is the world’s premier provider of high-impact digital display advertising. The company delivers brand safe, non-intrusive campaigns to more than 2,000 premium websites, using high impact formats that regularly deliver more than 15x attention. The company trades using both programmatic and direct approaches, and can target using contextual, first-party and third-party data. It is headquartered in London and has offices around the world.

About Inskin Media

Inskin Media specialises in high impact branding formats, combining a focus on design and technology to maximise the attention delivered by every single impression. The company partners with over 260 publishers and delivers campaigns to more than 2,000 premium websites globally. Inskin has delivered successful campaigns for over 1,000 blue-chip brand clients. Inskin holds the IAB’s Gold Standard 2.0 as well as the TAG Brand Safety Certificate, supports direct and programmatic bookings, and works with leading data providers to support contextual and data-driven targeting options. Since its launch in the UK in 2009, Inskin has grown from a start-up into an international business, with offices in London, Amsterdam, Hamburg, Kiev, Singapore, Hong Kong and Sydney.

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