Transparency is vital to a healthy online advertising ecosystem. In order to facilitate transparency within the industry, the IAB has announced a new initiative, whereby companies complete the Transparency FAQs which are then published on the IAB website. The goal is to “help aid advertiser understanding of the value they derive from companies within the digital advertising value chain.”

Inskin is one of the first ten companies to complete the FAQs. You can see our answers here.

Mediatel, Campaign, The Drum and Net Imperative have all published write-ups about initiative.