Reda Borchardt (Inskin’s CFO) contributed to the recent IAB Guide to Digital Innovation where he weighs in on the topic of Virtual Reality and discusses how brands can use it successfully.

“VR is currently facing some challenges on its path to mass adoption and the consensus in the industry is that it will take somewhere between 5 to 15 years for this nascent space to go mainstream.”

“My advice for brands who wish to transport consumers into a totally immersive world, with full locomotion and a feel of physical presence, is to fully control the environment, and…”