IAB Australia recently sat down with Inskin Media’s Hugo Drayton (CEO) and Matthew Newcomb (GM Australia) at Inskin’s Sydney office to get their opinion on the value of creativity in advertising, Inskin’s recent research on visual engagement and the effect programmatic is having on digital advertising as things become increasing automated. 

Inskin Media is focused on delivering the most effective advertising formats. We are renowned for our use of technology in a very creative way,” Hugo Drayton, CEO, Inskin Media 


From left: Matt Newcomb (GM, Inskin Media Australia) and Hugo Drayton (CEO, Inskin Media). 




HugoHugo Drayton, Chief Executive Officer
Hugo has led Inskin Media from start-up to a profitable, international business. Under his leadership, the company’s expansion across Europe, APAC and MENA has been recognised by multiple high-growth awards, including Sunday Times Tech Track 100, Media Momentum Awards, and the Deloitte Technology Fast 500. Previously, Hugo held leadership roles at Phorm, and Advertising.com, following 10 years at The Telegraph Group, where he launched the UK’s first national newspaper website. Hugo is a non-executive Director of Future plc, a Trustee of the British Skin Foundation, and a regular contributor to trade press and media conferences.

Matt Newcomb, GM, Inskin Media AustraliaMatt Newcomb, General manager

Matt is responsible for developing key partnerships and establishing Inskin’s presence in Australia, alongside its existing operations in London, Hamburg, Hong Kong and Singapore. He has a wealth of experience, previously leading sales at Adshel, and holding senior commercial roles at both Fairfax and News Corp Australia.

Find out more about Inskin Media: