GDPR – A Force for Good:
A Comment by Hugo Drayton
The online advertising industry is facing major difficulties in programmatic delivery, especially for campaigns laced with data, as a result from the technical implications of the new data protection legislation.
Hugo Drayton argues that, despite the short-term pain, the long-term effects of GDPR will be positive.
“We need to keep in mind that in light of the urgent need to present advertising and marketing as a clean, effective, transparent and trusted industry, GDPR is a good development.,” – Hugo Drayton, Inskin Media’s CEO.
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Chief Executive Officer
Hugo has led Inskin from start-up to a profitable, international business. Under his leadership, the company’s expansion across Europe, APAC and MENA has been recognised by multiple high-growth awards, including the European Business Awards, Sunday Times Tech Track 100, Media Momentum Awards, and the Deloitte Technology Fast 500.
About Inskin Media
Inskin Media specialises in rich-media branding formats, combining a focus on design and technology to maximise the value of every single impression. We partner with over 190 publishers and deliver campaigns to more than 1,000 premium websites, globally. Inskin has delivered successful campaigns for over 1,000 blue-chip brand clients. Inskin is DTSG Brand Safe and Anti-Ad Fraud certified, supports direct and programmatic bookings, and works with leading data providers to support first and third party data targeting options. Since launch in the UK in 2009, Inskin has grown from start-up into profitable, international business, employing 125 staff across its London, Hamburg, Kiev, Sydney, Singapore, Hong Kong and Dubai offices.