“We have to tackle two fundamental issues that are challenging the industry ability to leverage viewability as a progressive KPI for brand advertisers: inconsistency and incompleteness“.
Viewability is the topic that refuses to go away. Despite automation and standardisation, discrepancies are still vast. In this piece, exclusive to ExchangeWire, Sebastian Schindler, Insight Manager at Inskin Media and Steve Doyle, CCO, discuss how the industry should approach fixing today’s broken model.
Steve joined ISM in 2009 and he is responsible for all ad sales revenue, and agency/advertiser adoption of ISM’s innovative ad formats globally.
In his role as Insight Manager, Sebastian is responsible for all research activities at Inskin Media. He joined ISM in 2015, having started his career as an analyst at leading internet technology company comScore.
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