Matt Newcomb, GM, Inskin Media Australia

Marketers are too focused on click-through rates when it comes to display advertising“, Matt Newcomb, General Manager, Inskin Media.

In this exclusive interview with B&T, Australia’s leading authority for the Australian marketing, advertising, media and PR industries, Matt talks about the value of online branding, importance of using high quality creatives and how marketers should focus more on building brands rather than click through rates…

Matt has been with ISM since January 2015 and is responsible for developing key partnerships and establishing brand presence in Australia.

 

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You need human beings to build amazing creative” – Matt Newcomb in B&T

In his second exclusive interview with leading Aussie title B&T, Matt Newcomb stresses the importance of the human element in building effective, high-impact creative…

 

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