It’s Time to Stop Calling Tablets and Smartphones Mobiles

Dominic Tillson, Inskin Media
Today, Dominic Tillson’s article bemoaning the lumping of tablet and smartphone reporting under the ‘mobile’ umbarella, was published in MediaTel Newsline.

He argues that the success of tablets as a platform in their own right, should afford them the right to their own optimised ad formats, reporting and advertising strategies.

Hear, hear!