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“The range and flexibility of digital options should see better-quality ad treatments,” Hugo Drayton, CEO, Inskin Media

In this article, ISM’s CEO, Hugo Drayton, shares his views on Creativity. He believes that creativity is the key, differentiating weapon in online branding.

Engaging, compelling and beautifully executed online branding campaigns, on large canvas formats, can create an exponential uplift in brand value”.



Hugo Drayton, CEO, Inskin Media

Hugo Drayton, CEO, Inskin Media

Hugo joined ISM in 2009. He was CEO of behavioural targeters Phorm, after 2 years as EU MD of Hugo worked 10 years at The Telegraph, as Group Managing Director, and previously Marketing Director. He planned and launched Electronic Telegraph, the UK’s first online newspaper, and was a director at, Newsplayer, Stream and Whittard. Hugo is Chairman of the British Skin Foundation.


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