UK

GDPR – A Force for Good: Comment by Hugo Drayton

by Madeleine Freigang • 7th June 2018
GDPR - A Force for Good: A Comment by Hugo Drayton     The online advertising industry is facing major difficulties in programmatic delivery, especially for campaigns laced with data, as a result from the technical implications of the new data protection legislation. Hugo Drayton argues that, despite the short-term pain, the long-term effects of [...]

Have we been doing brand safety wrong? – Published on Campaign

by Marketing • 29th May 2018

Campaign published an article that details the results from our latest research project. It explores the question, “have we been doing brand safety wrong?” “Is the industry thinking about brand safety in the right way? Are its energies directed to a place that will make a difference? Recent research shows that the publishing environment has […]


Inskin and The 7Stars shortlisted for The Drum Digital Trading Awards

by Madeleine Freigang • 4th May 2018
Inskin and The 7Stars shortlisted at The Drum’s  Digital Trading Awards Inskin and 7 Stars are nominated for Best High Impact Campaign Inskin Media is proud to announce that our branding campaign for McArthurGlenn, for which The 7Stars partnered with Inskin, has been shortlisted in The Drum's prestigious Digital Trading Awards, under the category Best High Impact [...]

Trends in Digital Advertising: a Comment by Steve Doyle

by Madeleine Freigang • 3rd May 2018
Trends in Digital Advertising: A Comment by Steve Doyle     The online advertising industry is on an encouraging growth trajectory, reports Moby Affiliates. Distinctive trends include Smartphone ad expenditure driving UK digital growth, and video leading in the display category. “Video surpassing the £1bn mark, to become the largest display format, feels like a watershed [...]

Inskin Among First Companies Certified for IAB UK Gold Standard

by Madeleine Freigang • 3rd May 2018

First Companies Certified for IAB UK Gold Standard    London, 3 May 2018. IAB UK today announced the first 13 member companies to become IAB Gold Standard certified, which include AppNexus, AutoTrader, Bauer Media, GroundTruth, Inskin Media, Media IQ Digital, News UK, Precise.TV, Sovrn, The Guardian, The Student Room, Time Inc. and Weve. The IAB’s […]


We’re Hiring – Client Services Exec, London – POSITION FILLED

by Marketing • 3rd May 2018
We're Hiring - Client Services Exec, London  The Role The successful candidate will help manage digital brand advertising campaigns while providing industry leading customer service to Inskin Media’s network of premium publisher and local media agencies, as well as various teams internally. You will assist with all aspects of planning, campaign management and end of [...]

Infographic: The whole truth about brand safety

by Madeleine Freigang • 23rd February 2018

Inskin is first ad tech co to receive IAB “Gold Standard”

by Madeleine Freigang • 23rd January 2018

First ad tech co receives IAB “Gold Standard” London, 23 January 2018. Inskin Media has become the first ad tech company to achieve certification for the IAB UK’s Gold Standard, the initiative designed to raise standards in digital advertising and address the key issues facing the industry. The seal confirms that Inskin’s ad practices have […]


Only 5% think current digital ad research is adequate

by Madeleine Freigang • 19th January 2018
Only 5% think current digital ad research is adequate A seal of approval by independent industry body seen as best way to improve quality London, 15 January 2018: Only 5% of media and advertising professionals believe commercial research studies on digital advertising are of a good enough quality. The influence of the sales agenda of the [...]

Infographic: Perceptions of commercial research

by Madeleine Freigang • 19th January 2018