UK

Infographic: The whole truth about brand safety

by Madeleine Freigang • 23rd February 2018

Inskin is first ad tech co to receive IAB “Gold Standard”

by Madeleine Freigang • 23rd January 2018

First ad tech co receives IAB “Gold Standard” London, 23 January 2018. Inskin Media has become the first ad tech company to achieve certification for the IAB UK’s Gold Standard, the initiative designed to raise standards in digital advertising and address the key issues facing the industry. The seal confirms that Inskin’s ad practices have […]


Only 5% think current digital ad research is adequate

by Madeleine Freigang • 19th January 2018
Only 5% think current digital ad research is adequate A seal of approval by independent industry body seen as best way to improve quality London, 15 January 2018: Only 5% of media and advertising professionals believe commercial research studies on digital advertising are of a good enough quality. The influence of the sales agenda of the [...]

Infographic: Perceptions of commercial research

by Madeleine Freigang • 19th January 2018

Study: Reader and publisher relationship has “catalytic” effect on ad effectiveness

by Madeleine Freigang • 23rd November 2017
Study: How media contexts affect brand perception in online ads New study by Inskin, Conquest and Research Now reveals: Reader and publisher relationship has “catalytic” effect on ad effectiveness Brand safety is considerably more complex than the industry thinks London, 22 November 2017. The relationship a reader has with a publisher has far more impact [...]

Connect with Inskin at the IAB Video Conference

by Madeleine Freigang • 16th November 2017
Connect with Inskin at the IAB Video Conference 23 November | From 10:00am | 30 Euston Square , London, NW1 2FB Inskin will be co-sponsoring the IAB Video Conference 2017 Are you attending the IAB Video Conference this year? If you haven't booked a ticket yet, you can do so on the IAB conference page [...]

Inskin Media awarded JICWEBS anti ad-fraud seal

by Madeleine Freigang • 7th November 2017
Inskin Media awarded JICWEBS anti ad-fraud seal The ad tech company is among the first 10 UK companies to be certified London, 26 October 2017: Inskin Media is among the first ten companies in the UK to receive the JICWEBS Seal of Compliance, as verified by independent auditor ABC, demonstrating that it has met the [...]

Meet up with Inskin at IAB Engage

by Madeleine Freigang • 25th September 2017
Meet up with Inskin at IAB Engage Inskin will be sponsoring IAB Engage 2017 18 October  |  The Barbican   |   Registration from 8:30am Stop by our stand at Engage to meet our team and check out some of our latest creative work. If you haven't booked a ticket yet, you can do so on the [...]

Thirsty? Inskin Presents this Spring’s Drinks Menu

by isadmin • 7th April 2017

What will quench your thirst this spring – a bountiful English Bulmers, the Jamaican coffee liqueur Tia Maria, untameable Bacardi, the world’s most admired Villa Maria or exotically spiced Bombay Sapphire? We hope our campaigns will help you decide


PODCAST: M.AD-TECH – HICU (High Impact Creative Unit) with Steve Doyle, CCO, Inskin Media

by isadmin • 29th March 2017

“For brand advertising digitally, we’re trying to get people to think beyond clicks and viewability, which are proxy metrics, not engagement metrics“, Steve Doyle, CCO, Inskin Media