UK

Pay attention: Why it’s time to rethink the meaning of engagement

by Marketing • 13th December 2018

Marketing Tech News published an article by Dominic Tillson (Inskin’s Head of Insight) about the need to reconsider the way we think about engagement, and how we measure the success of our campaigns. “We always knew high-impact ad formats performed well on critical measures like attention, but we now know it’s time to start using them […]


IAB Guide to Digital Innovation

by Marketing • 13th December 2018

Reda Borchardt (Inskin’s CFO) contributed to the recent IAB Guide to Digital Innovation where he weighs in on the topic of Virtual Reality and discusses how brands can use it successfully. “VR is currently facing some challenges on its path to mass adoption and the consensus in the industry is that it will take somewhere […]


We’re Hiring: Marketing Executive, London

by Marketing • 30th August 2018

About Inskin Inskin Media is an advertising technology business, specialising in rich-media branding formats. We combine a focus on design and technology to maximise the value of every single impression. Our business is based on long-term partnerships, to deliver brand campaigns on every device across brand-safe editorial inventory which can only be accessed through Inskin. […]


Please Pay Attention…

by Marketing • 21st August 2018

“The true value of attention (which, in its broadest sense, can be defined as the selectivity of cognitive processing) as a KPI for advertising is often underestimated because we as an industry, ironically, don’t pay sufficient attention to its underlying potential.” In a recent article published on Mediatel, Inskin’s Global Insight Lead, Sebastian Schindler, explains why attention […]


We’re Hiring: Accounts Payable – Paid Internship, London – POSITION FILLED

by Marketing • 20th July 2018

Description Are you looking to gain some vital experience in the working world? Inskin Media is looking for an accounts payable intern to join our London team. Inskin specialises in multi-screen, rich-media display advertising, partners with 190 publishers, works with over 1,000 blue-chip brand clients and delivers campaigns to more than 1,000 premium websites, globally. […]


We’re Hiring: Accounts Payable Specialist, London – POSITION FILLED

by Marketing • 20th July 2018

Description We are looking for a skilled accounts payable specialist to join the team in our London office. Ad agency experience would be advantageous. Inskin specialises in multi-screen, rich-media display advertising, partners with 190 publishers, works with over 1,000 blue-chip brand clients and delivers campaigns to more than 1,000 premium websites, globally. We believe that […]


Inskin has received the JICWEBS Anti Ad-Fraud seal for another year

by Marketing • 18th July 2018

Inskin has earned the JICWEBS Anti Ad Fraud seal for another year. To gain the seal, businesses must demonstrate their compliance with the six Good Practice Principles, and then be verified by abc. You can see what the principles are, and how Inskin complies with them, here. Inskin was among the first ten companies to receive […]


Inskin earns JICWEBS Brand Safety seal for the fifth year running

by Marketing • 10th July 2018

The Inskin Media team is proud to announce that we have received the JICWEBS DTSG Brand Safety seal for the fifth year running.  The certification is based around six Good Practice Principles, and is awarded to companies that can show compliance with each principle. The Good Practice Principles are as follows: The Buyers and Sellers of […]


Inskin Media promotes from within to support company growth

by Marketing • 4th July 2018

London, 3 July 2018. Inskin Media, the international advertising technology business, has announced some significant team changes to provide the most effective structure to support its evolving business. Evan Russell, who has led the UK commercial team over the past six years, has been promoted to the new role of Commercial Director, responsible for coordinating all revenue […]


Hugo Drayton talks to Index Exchange in Cannes

by Marketing • 25th June 2018

Last week, Inskin’s CEO, Hugo Drayton, caught up with Index Exchange in Cannes. Hugo talked about Inskin’s business model being centred around context and environments, about his positive outlook for GDPR, the future of programmatic, and the importance of transparency. Watch this clip to hear what Hugo had to say. IX on Air: Hugo Drayton, […]