Research

Visual engagement: A reminder of viewability's role and responsibilities

by isadmin • 23rd January 2017

Inskin Media’s Insight Manager, Sebastian Schindler, discusses four key findings from our latest research on viewability, published in Warc


The Drum Webinar: How viewability correlates with visual engagement and ad effectiveness

by isadmin • 6th December 2016

Free Webinar – Through the eye and into the brain – Understanding Ad Effectiveness


The Big Mobile Handbook for Buyers

by isadmin • 28th November 2016

ISBA and the IAB have partnered to produce a Handbook to help advertisers and their agencies work together to exploit mobile advertising’s incredible opportunities, driven by improvements in technologies and measurement. Read Inskin Media’s contribution here


Webinar: 'Through the Eye and into the Brain’ – Understanding ad effectiveness with Inskin Media, The Drum and Research Now

by isadmin • 3rd November 2016

Join the webinar and find out how ads can improve consumer engagement


Inskin Media to present at Data Storytelling Conference with Research Now

by isadmin • 25th October 2016

Join Inskin Media and Research Now at the Data Storytelling Conference on 1 November as they take you ‘Through the Eye and into the Brain’ to understand ad effectiveness


Inskin Media to Present at IAB Research Breakfast

by isadmin • 18th October 2016

Wednesday, 9 November, 9:05am – 9:25am, IAB UK Events and Training Space, 14 Macklin Street, London, WC2B 5NF


Inskin Media to Present at Research Now Seminar

by isadmin • 3rd October 2016

Tuesday, 11 October, 8:30am – 10:30am, Research Now offices


INFOGRAPHIC: From Viewability to Visual Engagement

by isadmin • 30th September 2016

INFOGRAPHIC – Inskin Media’s new study with Research Now and Sticky explores the relationship between viewability, gaze time, ad clutter and people’s ability to remember ads


Online ads need to be viewable for 14 seconds to be seen

by isadmin • 30th September 2016

An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to a new study on the relationship between viewability, gaze time, ad clutter and people’s ability to remember ads


'Visual engagement – building memory structures and breaking through the clutter', Steve Doyle, CCO, Inskin Media

by isadmin • 15th September 2016

Steve Doyle uncovers the insights from Inskin’s latest research project, previewed during our Seminar at dmexco: ‘Through the Eyes and into the Brain‘