Connies 2019: shortlist announced

by Marketing • 26th March 2019

This week, Amplify: Planning for Attention, our latest research project conducted in partnership with Lumen Research, has been shortlisted for an award in the Best Research Project category for Mediatel’s The Connies 2019. Read Mediatel’s announcement and the full list of finalists below. Mediatel is delighted to announce the shortlist for the 2019 Connies Awards. More […]

Matching luggage: How to see a 170% uplift in attention paid to your ads

by Marketing • 14th March 2019

Creativity the key to capturing scarce attention online

by Marketing • 26th February 2019

It’s time for the industry to re-think the meaning of engagement online. On a global scale, there has been very little reward in the advertising industry for doing digital creative well. Spikes Asia, for example, is focused on celebrating creativity but doesn’t put substantial focus on digital campaigns. With digital accounting for 45% of ad […]

Pay attention: Why it’s time to rethink the meaning of engagement

by Marketing • 13th December 2018

Marketing Tech News published an article by Dominic Tillson (Inskin’s Head of Insight) about the need to reconsider the way we think about engagement, and how we measure the success of our campaigns. “We always knew high-impact ad formats performed well on critical measures like attention, but we now know it’s time to start using them […]

New Research: Amplify: Planning for attention

by Marketing • 19th September 2018

Join Inskin at ad:tech London where we’ll be presenting our latest research

by Marketing • 17th September 2018

Have we been doing brand safety wrong? – Published on Campaign

by Marketing • 29th May 2018

Campaign published an article that details the results from our latest research project. It explores the question, “have we been doing brand safety wrong?” “Is the industry thinking about brand safety in the right way? Are its energies directed to a place that will make a difference? Recent research shows that the publishing environment has […]

Infographic: The whole truth about brand safety

by Madeleine Freigang • 23rd February 2018

Only 5% think current digital ad research is adequate

by Madeleine Freigang • 19th January 2018
Only 5% think current digital ad research is adequate A seal of approval by independent industry body seen as best way to improve quality London, 15 January 2018: Only 5% of media and advertising professionals believe commercial research studies on digital advertising are of a good enough quality. The influence of the sales agenda of the [...]

Infographic: Perceptions of commercial research

by Madeleine Freigang • 19th January 2018