Research

Creativity the key to capturing scarce attention online

by Marketing • 13th December 2018

Angeline Lodhia (General Manager of Inskin Asia) says “A better way of approaching digital is much needed; the system currently lacks focus on the sector’s ‘creative’ potential which, when reached, leads to higher engagement and uplifts in brand metrics.” Angeline notes that creativity in digital is seldom rewarded, and looks at how this can be addressed. […]


Pay attention: Why it’s time to rethink the meaning of engagement

by Marketing • 13th December 2018

Marketing Tech News published an article by Dominic Tillson (Inskin’s Head of Insight) about the need to reconsider the way we think about engagement, and how we measure the success of our campaigns. “We always knew high-impact ad formats performed well on critical measures like attention, but we now know it’s time to start using them […]


New Research: Amplify: Planning for attention

by Marketing • 19th September 2018

Join Inskin at ad:tech London where we’ll be presenting our latest research

by Marketing • 17th September 2018

Have we been doing brand safety wrong? – Published on Campaign

by Marketing • 29th May 2018

Campaign published an article that details the results from our latest research project. It explores the question, “have we been doing brand safety wrong?” “Is the industry thinking about brand safety in the right way? Are its energies directed to a place that will make a difference? Recent research shows that the publishing environment has […]


Infographic: The whole truth about brand safety

by Madeleine Freigang • 23rd February 2018

Only 5% think current digital ad research is adequate

by Madeleine Freigang • 19th January 2018
Only 5% think current digital ad research is adequate A seal of approval by independent industry body seen as best way to improve quality London, 15 January 2018: Only 5% of media and advertising professionals believe commercial research studies on digital advertising are of a good enough quality. The influence of the sales agenda of the [...]

Infographic: Perceptions of commercial research

by Madeleine Freigang • 19th January 2018

Meet up with Inskin at Arabnet Riyadh

by Madeleine Freigang • 7th December 2017
Meet up with Inskin at Arabnet Riyadh   13 December | 10:40am | Media & AdTech Forum (Hall B) Learn About Consumer Engagement With Online Ads at Arabnet Ryiadh Are you attending Arabnet Ryiadh? Don't miss our keynote about measuring advertising effectiveness in online ads:  Through the Eye, into the Brain - Display Advertising Effectiveness While [...]

Study: Reader and publisher relationship has “catalytic” effect on ad effectiveness

by Madeleine Freigang • 23rd November 2017
Study: How media contexts affect brand perception in online ads New study by Inskin, Conquest and Research Now reveals: Reader and publisher relationship has “catalytic” effect on ad effectiveness Brand safety is considerably more complex than the industry thinks London, 22 November 2017. The relationship a reader has with a publisher has far more impact [...]