Research

Infographic: The whole truth about brand safety

by Madeleine Freigang • 23rd February 2018

Only 5% think current digital ad research is adequate

by Madeleine Freigang • 19th January 2018
Only 5% think current digital ad research is adequate A seal of approval by independent industry body seen as best way to improve quality London, 15 January 2018: Only 5% of media and advertising professionals believe commercial research studies on digital advertising are of a good enough quality. The influence of the sales agenda of the [...]

Infographic: Perceptions of commercial research

by Madeleine Freigang • 19th January 2018

Meet up with Inskin at Arabnet Riyadh

by Madeleine Freigang • 7th December 2017
Meet up with Inskin at Arabnet Riyadh   13 December | 10:40am | Media & AdTech Forum (Hall B) Learn About Consumer Engagement With Online Ads at Arabnet Ryiadh Are you attending Arabnet Ryiadh? Don't miss our keynote about measuring advertising effectiveness in online ads:  Through the Eye, into the Brain - Display Advertising Effectiveness While [...]

Study: Reader and publisher relationship has “catalytic” effect on ad effectiveness

by Madeleine Freigang • 23rd November 2017
Study: How media contexts affect brand perception in online ads New study by Inskin, Conquest and Research Now reveals: Reader and publisher relationship has “catalytic” effect on ad effectiveness Brand safety is considerably more complex than the industry thinks London, 22 November 2017. The relationship a reader has with a publisher has far more impact [...]

Study: Online Ads need to be Viewable for 14 Seconds to be Seen

by isadmin • 30th March 2017

Sydney, 30 March 2017 – An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to a new study on the relationship between viewability, gaze time and people’s ability to remember ads


Inskin Media Shortlisted for Best Research Project/Initiative in the Connected Consumer Awards 2017

by isadmin • 23rd March 2017

Inskin Media’s latest research project ‘From Viewability to Visual Engagement‘ (in partnership with Research Now) has been shortlisted in this years’ Connected Consumer Awards 2017


CASE STUDY: Bulova CURV

by isadmin • 13th March 2017

Multi-screen, rich-media PageSkin campaign achieves 83% in-view rate and 65 seconds in-view time


CASE STUDY: Moccona Coffee – Wake Up with Style

by isadmin • 13th March 2017

Moccona’s ‘Wake Up with Style’ multi-screen campaign achieves 88.31% viewability and 71.94 seconds in-view time with PageSkin Plus


Visual engagement: A reminder of viewability's role and responsibilities

by isadmin • 23rd January 2017

Inskin Media’s Insight Manager, Sebastian Schindler, discusses four key findings from our latest research on viewability, published in Warc