Press

GDPR – A Force for Good: Comment by Hugo Drayton

by Madeleine Freigang • 7th June 2018
GDPR - A Force for Good: A Comment by Hugo Drayton     The online advertising industry is facing major difficulties in programmatic delivery, especially for campaigns laced with data, as a result from the technical implications of the new data protection legislation. Hugo Drayton argues that, despite the short-term pain, the long-term effects of [...]

Have we been doing brand safety wrong? – Published on Campaign

by Marketing • 29th May 2018

Campaign published an article that details the results from our latest research project. It explores the question, “have we been doing brand safety wrong?” “Is the industry thinking about brand safety in the right way? Are its energies directed to a place that will make a difference? Recent research shows that the publishing environment has […]


Trends in Digital Advertising: a Comment by Steve Doyle

by Madeleine Freigang • 3rd May 2018
Trends in Digital Advertising: A Comment by Steve Doyle     The online advertising industry is on an encouraging growth trajectory, reports Moby Affiliates. Distinctive trends include Smartphone ad expenditure driving UK digital growth, and video leading in the display category. “Video surpassing the £1bn mark, to become the largest display format, feels like a watershed [...]

Inskin Among First Companies Certified for IAB UK Gold Standard

by Madeleine Freigang • 3rd May 2018

First Companies Certified for IAB UK Gold Standard    London, 3 May 2018. IAB UK today announced the first 13 member companies to become IAB Gold Standard certified, which include AppNexus, AutoTrader, Bauer Media, GroundTruth, Inskin Media, Media IQ Digital, News UK, Precise.TV, Sovrn, The Guardian, The Student Room, Time Inc. and Weve. The IAB’s […]


Inskin is first ad tech co to receive IAB “Gold Standard”

by Madeleine Freigang • 23rd January 2018

First ad tech co receives IAB “Gold Standard” London, 23 January 2018. Inskin Media has become the first ad tech company to achieve certification for the IAB UK’s Gold Standard, the initiative designed to raise standards in digital advertising and address the key issues facing the industry. The seal confirms that Inskin’s ad practices have […]


Study: Reader and publisher relationship has “catalytic” effect on ad effectiveness

by Madeleine Freigang • 23rd November 2017
Study: How media contexts affect brand perception in online ads New study by Inskin, Conquest and Research Now reveals: Reader and publisher relationship has “catalytic” effect on ad effectiveness Brand safety is considerably more complex than the industry thinks London, 22 November 2017. The relationship a reader has with a publisher has far more impact [...]

Inskin Media awarded JICWEBS anti ad-fraud seal

by Madeleine Freigang • 7th November 2017
Inskin Media awarded JICWEBS anti ad-fraud seal The ad tech company is among the first 10 UK companies to be certified London, 26 October 2017: Inskin Media is among the first ten companies in the UK to receive the JICWEBS Seal of Compliance, as verified by independent auditor ABC, demonstrating that it has met the [...]

Toby Daniell Head of Sales, MENA contributes to Gulf Marketing Review

by isadmin • 29th March 2017

Toby Daniell, Head of Sales, MENA contributed to an article in trade press title Gulf Marketing review


Toby Daniell, Head of Sales MENA in Dubai, was featured in Campaign Middle East

by isadmin • 27th March 2017

Toby Daniell, Head of Sales in Inskin Media’s Dubai branch, was published in an article about mobile advertising in Campaign Middle East.


Inskin Media’s GCC Branch Continues on an Upward Trajectory

by isadmin • 17th March 2017

Jonny Gardner joins Inskin Media from Explorer Publishing, new publisher partners strengthen the GCC network