Please Pay Attention…

by Marketing • 21st August 2018

“The true value of attention (which, in its broadest sense, can be defined as the selectivity of cognitive processing) as a KPI for advertising is often underestimated because we as an industry, ironically, don’t pay sufficient attention to its underlying potential.” In a recent article published on Mediatel, Inskin’s Global Insight Lead, Sebastian Schindler, explains why attention […]

Inskin has received the JICWEBS Anti Ad-Fraud seal for another year

by Marketing • 18th July 2018

Inskin has earned the JICWEBS Anti Ad Fraud seal for another year. To gain the seal, businesses must demonstrate their compliance with the six Good Practice Principles, and then be verified by abc. You can see what the principles are, and how Inskin complies with them, here. Inskin was among the first ten companies to receive […]

Inskin Media promotes from within to support company growth

by Marketing • 4th July 2018

London, 3 July 2018. Inskin Media, the international advertising technology business, has announced some significant team changes to provide the most effective structure to support its evolving business. Evan Russell, who has led the UK commercial team over the past six years, has been promoted to the new role of Commercial Director, responsible for coordinating all revenue […]

Inskin Media expands Dubai team to meet growing demand

by Madeleine Freigang • 7th June 2018

Inskin Media expands Dubai team to meet growing demand Claire Smith joins Inskin Media from Digital Venture Inskin Media reports 327% YOY growth   Dubai, 06 June 2018. Ad tech provider Inskin Media, which specialises in high impact online branding formats, has expanded its Dubai team with Claire Smith joining as Sales Manager, to support […]

GDPR – A Force for Good: Comment by Hugo Drayton

by Madeleine Freigang • 7th June 2018
GDPR - A Force for Good: A Comment by Hugo Drayton     The online advertising industry is facing major difficulties in programmatic delivery, especially for campaigns laced with data, as a result from the technical implications of the new data protection legislation. Hugo Drayton argues that, despite the short-term pain, the long-term effects of [...]

Have we been doing brand safety wrong? – Published on Campaign

by Marketing • 29th May 2018

Campaign published an article that details the results from our latest research project. It explores the question, “have we been doing brand safety wrong?” “Is the industry thinking about brand safety in the right way? Are its energies directed to a place that will make a difference? Recent research shows that the publishing environment has […]

Trends in Digital Advertising: a Comment by Steve Doyle

by Madeleine Freigang • 3rd May 2018
Trends in Digital Advertising: A Comment by Steve Doyle     The online advertising industry is on an encouraging growth trajectory, reports Moby Affiliates. Distinctive trends include Smartphone ad expenditure driving UK digital growth, and video leading in the display category. “Video surpassing the £1bn mark, to become the largest display format, feels like a watershed [...]

Inskin Among First Companies Certified for IAB UK Gold Standard

by Madeleine Freigang • 3rd May 2018

First Companies Certified for IAB UK Gold Standard    London, 3 May 2018. IAB UK today announced the first 13 member companies to become IAB Gold Standard certified, which include AppNexus, AutoTrader, Bauer Media, GroundTruth, Inskin Media, Media IQ Digital, News UK, Precise.TV, Sovrn, The Guardian, The Student Room, Time Inc. and Weve. The IAB’s […]

Inskin is first ad tech co to receive IAB “Gold Standard”

by Madeleine Freigang • 23rd January 2018

First ad tech co receives IAB “Gold Standard” London, 23 January 2018. Inskin Media has become the first ad tech company to achieve certification for the IAB UK’s Gold Standard, the initiative designed to raise standards in digital advertising and address the key issues facing the industry. The seal confirms that Inskin’s ad practices have […]

Study: Reader and publisher relationship has “catalytic” effect on ad effectiveness

by Madeleine Freigang • 23rd November 2017
Study: How media contexts affect brand perception in online ads New study by Inskin, Conquest and Research Now reveals: Reader and publisher relationship has “catalytic” effect on ad effectiveness Brand safety is considerably more complex than the industry thinks London, 22 November 2017. The relationship a reader has with a publisher has far more impact [...]