Connies 2019: shortlist announced

by Marketing • 26th March 2019

This week, Amplify: Planning for Attention, our latest research project conducted in partnership with Lumen Research, has been shortlisted for an award in the Best Research Project category for Mediatel’s The Connies 2019. Read Mediatel’s announcement and the full list of finalists below. Mediatel is delighted to announce the shortlist for the 2019 Connies Awards. More […]

Matching luggage: How to see a 170% uplift in attention paid to your ads

by Marketing • 14th March 2019

Inskin appoints Iain Jacob as Non-Executive Director

by Marketing • 28th February 2019

Iain Jacob, the former CEO of Publicis Media, EMEA, is to be appointed to the Inskin Board as a Non-Executive Director with immediate effect. Iain’s current roles Include: Chair of Cinema First; Chair designate of UKOM; Digital Advisory Board member of Save the Children UK; digital investor and holder of a number of technology company advisory positions. […]

Creativity the key to capturing scarce attention online

by Marketing • 26th February 2019

It’s time for the industry to re-think the meaning of engagement online. On a global scale, there has been very little reward in the advertising industry for doing digital creative well. Spikes Asia, for example, is focused on celebrating creativity but doesn’t put substantial focus on digital campaigns. With digital accounting for 45% of ad […]

The Battle for the Service Layer in 2019: The Media Revolution has begun!

by Marketing • 8th February 2019

The CEO of Inskin Media, Hugo Drayton, casts his eye over the current state of media and, he predicts, big changes are coming its way… In the years before the internet Age, the old adage that “Information is Power” was represented by an omnipotent establishment with privileged access to the knowledge that was keeping them in […]

Adtech firm Inskin Media hires new head of sales for SE Asia

by Marketing • 30th January 2019

Adtech firm Inskin Media has hired Darryl Choo as head of sales for South East Asia. He moves from BBC Global News where he was account manager on advertising sales. Choo will head the sales team which was recently expanded with several hires in Singapore and Hong Kong. The announcement: Inskin Media has announced the […]

Inskin among the first ten companies to complete IAB Transparency FAQs

by Marketing • 28th January 2019

Transparency is vital to a healthy online advertising ecosystem. In order to facilitate transparency within the industry, the IAB has announced a new initiative, whereby companies complete the Transparency FAQs which are then published on the IAB website. The goal is to “help aid advertiser understanding of the value they derive from companies within the digital […]

Elite Global: Angeline Lodhia, GM Asia

by Marketing • 18th January 2019

Angeline Lodhia pioneered Inskin’s launch into Asia, presenting the business case and moving from London to Hong Kong to open Inskin’s first office in Asia. Following the success of the Hong Kong office, Angeline soon set up in Singapore too. Angeline recently spoke with Elite Global about her experience of bringing a business to Singapore, […]

Young Guns: Inskin Media head of sales Adam Hairston

by Marketing • 11th January 2019

Adam Hairston (Inskin’s Head of Sales in Australia) – previously named the Best Dressed Man in Media, as well as Vizeum’s Sales Rep of the Year – caught up with the AdNews team to share how he came to work in the industry, his inspiration, what he has planned for the future, and more. “As […]

Pay attention: Why it’s time to rethink the meaning of engagement

by Marketing • 13th December 2018

Marketing Tech News published an article by Dominic Tillson (Inskin’s Head of Insight) about the need to reconsider the way we think about engagement, and how we measure the success of our campaigns. “We always knew high-impact ad formats performed well on critical measures like attention, but we now know it’s time to start using them […]