Creativity the key to capturing scarce attention online

by Marketing • 13th December 2018

Angeline Lodhia (General Manager of Inskin Asia) says “A better way of approaching digital is much needed; the system currently lacks focus on the sector’s ‘creative’ potential which, when reached, leads to higher engagement and uplifts in brand metrics.” Angeline notes that creativity in digital is seldom rewarded, and looks at how this can be addressed. […]

Pay attention: Why it’s time to rethink the meaning of engagement

by Marketing • 13th December 2018

Marketing Tech News published an article by Dominic Tillson (Inskin’s Head of Insight) about the need to reconsider the way we think about engagement, and how we measure the success of our campaigns. “We always knew high-impact ad formats performed well on critical measures like attention, but we now know it’s time to start using them […]

Please Pay Attention…

by Marketing • 21st August 2018

“The true value of attention (which, in its broadest sense, can be defined as the selectivity of cognitive processing) as a KPI for advertising is often underestimated because we as an industry, ironically, don’t pay sufficient attention to its underlying potential.” In a recent article published on Mediatel, Inskin’s Global Insight Lead, Sebastian Schindler, explains why attention […]

Inskin has received the JICWEBS Anti Ad-Fraud seal for another year

by Marketing • 18th July 2018

Inskin has earned the JICWEBS Anti Ad Fraud seal for another year. To gain the seal, businesses must demonstrate their compliance with the six Good Practice Principles, and then be verified by abc. You can see what the principles are, and how Inskin complies with them, here. Inskin was among the first ten companies to receive […]

Inskin Media promotes from within to support company growth

by Marketing • 4th July 2018

London, 3 July 2018. Inskin Media, the international advertising technology business, has announced some significant team changes to provide the most effective structure to support its evolving business. Evan Russell, who has led the UK commercial team over the past six years, has been promoted to the new role of Commercial Director, responsible for coordinating all revenue […]

Inskin Media expands Dubai team to meet growing demand

by Madeleine Freigang • 7th June 2018

Inskin Media expands Dubai team to meet growing demand Claire Smith joins Inskin Media from Digital Venture Inskin Media reports 327% YOY growth   Dubai, 06 June 2018. Ad tech provider Inskin Media, which specialises in high impact online branding formats, has expanded its Dubai team with Claire Smith joining as Sales Manager, to support […]

GDPR – A Force for Good: Comment by Hugo Drayton

by Madeleine Freigang • 7th June 2018
GDPR - A Force for Good: A Comment by Hugo Drayton     The online advertising industry is facing major difficulties in programmatic delivery, especially for campaigns laced with data, as a result from the technical implications of the new data protection legislation. Hugo Drayton argues that, despite the short-term pain, the long-term effects of [...]

Have we been doing brand safety wrong? – Published on Campaign

by Marketing • 29th May 2018

Campaign published an article that details the results from our latest research project. It explores the question, “have we been doing brand safety wrong?” “Is the industry thinking about brand safety in the right way? Are its energies directed to a place that will make a difference? Recent research shows that the publishing environment has […]

Trends in Digital Advertising: a Comment by Steve Doyle

by Madeleine Freigang • 3rd May 2018
Trends in Digital Advertising: A Comment by Steve Doyle     The online advertising industry is on an encouraging growth trajectory, reports Moby Affiliates. Distinctive trends include Smartphone ad expenditure driving UK digital growth, and video leading in the display category. “Video surpassing the £1bn mark, to become the largest display format, feels like a watershed [...]

Inskin Among First Companies Certified for IAB UK Gold Standard

by Madeleine Freigang • 3rd May 2018

First Companies Certified for IAB UK Gold Standard    London, 3 May 2018. IAB UK today announced the first 13 member companies to become IAB Gold Standard certified, which include AppNexus, AutoTrader, Bauer Media, GroundTruth, Inskin Media, Media IQ Digital, News UK, Precise.TV, Sovrn, The Guardian, The Student Room, Time Inc. and Weve. The IAB’s […]