The Battle for the Service Layer in 2019: The Media Revolution has begun!

by Marketing • 8th February 2019

The CEO of Inskin Media, Hugo Drayton, casts his eye over the current state of media and, he predicts, big changes are coming its way… In the years before the internet Age, the old adage that “Information is Power” was represented by an omnipotent establishment with privileged access to the knowledge that was keeping them in […]

Inskin among the first ten companies to complete IAB Transparency FAQs

by Marketing • 28th January 2019

Transparency is vital to a healthy online advertising ecosystem. In order to facilitate transparency within the industry, the IAB has announced a new initiative, whereby companies complete the Transparency FAQs which are then published on the IAB website. The goal is to “help aid advertiser understanding of the value they derive from companies within the digital […]

Elite Global: Angeline Lodhia, GM Asia

by Marketing • 18th January 2019

Angeline Lodhia pioneered Inskin’s launch into Asia, presenting the business case and moving from London to Hong Kong to open Inskin’s first office in Asia. Following the success of the Hong Kong office, Angeline soon set up in Singapore too. Angeline recently spoke with Elite Global about her experience of bringing a business to Singapore, […]

Young Guns: Inskin Media head of sales Adam Hairston

by Marketing • 11th January 2019

Adam Hairston (Inskin’s Head of Sales in Australia) – previously named the Best Dressed Man in Media, as well as Vizeum’s Sales Rep of the Year – caught up with the AdNews team to share how he came to work in the industry, his inspiration, what he has planned for the future, and more. “As […]

Creativity the key to capturing scarce attention online

by Marketing • 13th December 2018

Angeline Lodhia (General Manager of Inskin Asia) says “A better way of approaching digital is much needed; the system currently lacks focus on the sector’s ‘creative’ potential which, when reached, leads to higher engagement and uplifts in brand metrics.” Angeline notes that creativity in digital is seldom rewarded, and looks at how this can be addressed. […]

Pay attention: Why it’s time to rethink the meaning of engagement

by Marketing • 13th December 2018

Marketing Tech News published an article by Dominic Tillson (Inskin’s Head of Insight) about the need to reconsider the way we think about engagement, and how we measure the success of our campaigns. “We always knew high-impact ad formats performed well on critical measures like attention, but we now know it’s time to start using them […]

Please Pay Attention…

by Marketing • 21st August 2018

“The true value of attention (which, in its broadest sense, can be defined as the selectivity of cognitive processing) as a KPI for advertising is often underestimated because we as an industry, ironically, don’t pay sufficient attention to its underlying potential.” In a recent article published on Mediatel, Inskin’s Global Insight Lead, Sebastian Schindler, explains why attention […]

Inskin has received the JICWEBS Anti Ad-Fraud seal for another year

by Marketing • 18th July 2018

Inskin has earned the JICWEBS Anti Ad Fraud seal for another year. To gain the seal, businesses must demonstrate their compliance with the six Good Practice Principles, and then be verified by abc. You can see what the principles are, and how Inskin complies with them, here. Inskin was among the first ten companies to receive […]

Inskin Media promotes from within to support company growth

by Marketing • 4th July 2018

London, 3 July 2018. Inskin Media, the international advertising technology business, has announced some significant team changes to provide the most effective structure to support its evolving business. Evan Russell, who has led the UK commercial team over the past six years, has been promoted to the new role of Commercial Director, responsible for coordinating all revenue […]

Inskin Media expands Dubai team to meet growing demand

by Madeleine Freigang • 7th June 2018

Inskin Media expands Dubai team to meet growing demand Claire Smith joins Inskin Media from Digital Venture Inskin Media reports 327% YOY growth   Dubai, 06 June 2018. Ad tech provider Inskin Media, which specialises in high impact online branding formats, has expanded its Dubai team with Claire Smith joining as Sales Manager, to support […]