Large Rectangular Ads into Round Eyeballs: The Non-standard Ad Format Conundrum
ExchangeWire talked to Steve Doyle, Inskin’s Chief Commercial Officer, about how measurement uniformity across all ad formats needs to happen to allow custom formats to thrive.
Inskin Media is now a member of the German National Association of the Digital Economy BVDW e.V.
Inskin Media has joined the German National Association of the Digital Economy (BVDW) e.V., the interdisciplinary advocacy group for companies who create value in the digital economy.
Top 5 Tech Campaigns
This month, Inskin’s newsletter explores the exciting world of electronics and tech. We bring you our premium Superwide feature, with Evolve, interactive sidebar animation, 3D parallax effects and header unit product showcases.
Inskin Brand Digital, Hong Kong
Napoleon Biggs (Purecomm Retail Software), Herbert Lam (MEC HK), Zaber Ali (Havas Media International) and Steve Doyle (Inskin Media) will be speaking at Inskin’s third annual Brand Digital breakfast seminar [Sugar, East Hotel, Hong Kong, 11th March]
Steve Doyle appointed to Board of International Advertising Association UK Chapter
Steve Doyle, Chief Commercial Officer at London-based international ad tech company Inskin Media, is appointed to the Board of the IAA UK
Inskin Media partners globally with Moat to measure viewability of non-standard ad formats
Ad technology company Inskin Media today announced a global partnership with analytics firm Moat to help address the issue of measuring viewability for non-standard ad formats such as skins and wallpapers
Kung Hei Fat Choi!
Happy Chinese New Year! We wish you good fortune in the Year of the Monkey
Inskin Media Promotes Lars Hense to Sales Director
Inskin Media promotes Lars Hense to the position of Sales Director, Germany
Improving the understanding of viewability
At the IAA’s Global Brand Think Tank event, we’ve caught up with the senior strategists from Accenture Media, IBM Europe, The Chartered Institute of Marketing and Inskin Media, to discuss the growing importance of ad viewability
Inskin Media and Sticky Research Release First Australian Case Study, Showing Boosted Recall and Likeability for Hasbro
Inskin Media released results of a new consumer study for Hasbro, showing recall and likeability results far above industry benchmarks.