News

Large Rectangular Ads into Round Eyeballs: The Non-standard Ad Format Conundrum

by isadmin • 3rd March 2016

ExchangeWire talked to Steve Doyle, Inskin’s Chief Commercial Officer, about how measurement uniformity across all ad formats needs to happen to allow custom formats to thrive.


Inskin Media is now a member of the German National Association of the Digital Economy BVDW e.V.

by isadmin • 3rd March 2016

Inskin Media has joined the German National Association of the Digital Economy (BVDW) e.V., the interdisciplinary advocacy group for companies who create value in the digital economy.


Top 5 Tech Campaigns

by isadmin • 24th February 2016

This month, Inskin’s newsletter explores the exciting world of electronics and tech. We bring you our premium Superwide feature, with Evolve, interactive sidebar animation, 3D parallax effects and header unit product showcases.


Inskin Brand Digital, Hong Kong

by isadmin • 22nd February 2016

Napoleon Biggs (Purecomm Retail Software), Herbert Lam (MEC HK), Zaber Ali (Havas Media International) and Steve Doyle (Inskin Media) will be speaking at Inskin’s third annual Brand Digital breakfast seminar [Sugar, East Hotel, Hong Kong, 11th March]


Steve Doyle appointed to Board of International Advertising Association UK Chapter

by isadmin • 18th February 2016

Steve Doyle, Chief Commercial Officer at London-based international ad tech company Inskin Media, is appointed to the Board of the IAA UK


Inskin Media partners globally with Moat to measure viewability of non-standard ad formats

by isadmin • 12th February 2016

Ad technology company Inskin Media today announced a global partnership with analytics firm Moat to help address the issue of measuring viewability for non-standard ad formats such as skins and wallpapers


Kung Hei Fat Choi!

by isadmin • 5th February 2016

Happy Chinese New Year! We wish you good fortune in the Year of the Monkey


Inskin Media Promotes Lars Hense to Sales Director

by isadmin • 27th January 2016

Inskin Media promotes Lars Hense to the position of Sales Director, Germany


Improving the understanding of viewability

by isadmin • 24th January 2016

At the IAA’s Global Brand Think Tank event, we’ve caught up with the senior strategists from Accenture Media, IBM Europe, The Chartered Institute of Marketing and Inskin Media, to discuss the growing importance of ad viewability


Inskin Media and Sticky Research Release First Australian Case Study, Showing Boosted Recall and Likeability for Hasbro

by isadmin • 21st January 2016

Inskin Media released results of a new consumer study for Hasbro, showing recall and likeability results far above industry benchmarks.