News

Study: Reader and publisher relationship has “catalytic” effect on ad effectiveness

by Madeleine Freigang • 23rd November 2017
Study: How media contexts affect brand perception in online ads New study by Inskin, Conquest and Research Now reveals: Reader and publisher relationship has “catalytic” effect on ad effectiveness Brand safety is considerably more complex than the industry thinks London, 22 November 2017. The relationship a reader has with a publisher has far more impact [...]

Inskin Media awarded JICWEBS anti ad-fraud seal

by Madeleine Freigang • 7th November 2017
Inskin Media awarded JICWEBS anti ad-fraud seal The ad tech company is among the first 10 UK companies to be certified London, 26 October 2017: Inskin Media is among the first ten companies in the UK to receive the JICWEBS Seal of Compliance, as verified by independent auditor ABC, demonstrating that it has met the [...]

Thirsty? Inskin Presents this Spring’s Drinks Menu

by isadmin • 7th April 2017

What will quench your thirst this spring – a bountiful English Bulmers, the Jamaican coffee liqueur Tia Maria, untameable Bacardi, the world’s most admired Villa Maria or exotically spiced Bombay Sapphire? We hope our campaigns will help you decide


Study: Online Ads need to be Viewable for 14 Seconds to be Seen

by isadmin • 30th March 2017

Sydney, 30 March 2017 – An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to a new study on the relationship between viewability, gaze time and people’s ability to remember ads


Toby Daniell Head of Sales, MENA contributes to Gulf Marketing Review

by isadmin • 29th March 2017

Toby Daniell, Head of Sales, MENA contributed to an article in trade press title Gulf Marketing review


PODCAST: M.AD-TECH – HICU (High Impact Creative Unit) with Steve Doyle, CCO, Inskin Media

by isadmin • 29th March 2017

“For brand advertising digitally, we’re trying to get people to think beyond clicks and viewability, which are proxy metrics, not engagement metrics“, Steve Doyle, CCO, Inskin Media


Inskin Media appoints Lander Davidson as Head of Client Sales

by isadmin • 27th March 2017

Experienced commercial media leader Lander Davidson joins fast-growing brand advertising specialis


Toby Daniell, Head of Sales MENA in Dubai, was featured in Campaign Middle East

by isadmin • 27th March 2017

Toby Daniell, Head of Sales in Inskin Media’s Dubai branch, was published in an article about mobile advertising in Campaign Middle East.


Inskin Media Shortlisted for Best Research Project/Initiative in the Connected Consumer Awards 2017

by isadmin • 23rd March 2017

Inskin Media’s latest research project ‘From Viewability to Visual Engagement‘ (in partnership with Research Now) has been shortlisted in this years’ Connected Consumer Awards 2017


CASE STUDY: Hong Kong Airlines celebrates its 10th anniversary with Inskin's PageSkin Plus ad format

by isadmin • 17th March 2017

To celebrate the 10th anniversary of HK Airlines, Inskin Media and MEC HK partnered on an impactful online display advertising campaign