Case Studies

Ninja Turtles Eye-Tracking Case Study from Inskin Germany

by isadmin • 12th March 2015

ISM Germany recently partnered with Paramount on the Ninja Turtles film launch.  To raise awareness of the film on tablet, Paramount chose high-impact PageSkin Edge. See the eye-tracking case study here.

The Hobbit wins the Engagement Battle with Inskin Video

by isadmin • 16th February 2015

Promoting the latest Hobbit movie in Hong Kong, Warner Brothers took advantage of the multiple click events in the Inskin Video format to encourage user engagement with the campaign. Directing to the Orc Attack game or video trailer in the bespoke browser execution, or the movie’s Facebook page, the campaign got high click-through-rates and huge dwell times

Heineken Inspires Adventure with PageSkin Plus

by isadmin • 1st December 2014

Promoting their ‘Cities of the World’ campaign in Hong Kong, Heineken took advantage of the combination of Inskin Media’s portfolio of high-end men’s lifestyle sites, the premium in-house production, and high-impact PageSkin Plus format to apeal to its target audience of worldly, adventurous men

90% Ad Recall for Laneige PageSkin Campaign

by isadmin • 1st December 2014

Case Study: Laneige promoted their new Collegen Drink in Hong Kong with an animated PageSkin creative. The campaign delivered 90% brand recall, watch the video heatmap here.

Imperial Leather Cleans Up with PageSkin Plus

by isadmin • 4th November 2014

The latest from Inskin Media -> Imperial Leather’s PageSkin Plus campaign, on desktop and tablet, featuring an interactive product carousel. ISM’s Familiarity, Frequency & Fine Lines research, undertaken with partners Rapp UK, and ISM UK Sales Director, Evan Russell’s take on the findings, published in MediaTel Newsline. We welcome new International Sales Director, Victoria Luck and catch up with the latest from ISM Asia.

Yves Saint Laurent Dazzles with PageSkin Plus

by isadmin • 22nd September 2014

Case Study: Yves Saint Laurent chose PageSkin Plus, with animated sidebars and the campaign video integrated into the large creative header, to promote the launch of their new Gloss Volupté lip gloss. The results were 100% viewable, with huge ad recall and brand uplift.

Audi Makes a Statement with Inskin Video

by isadmin • 6th August 2014

CASE STUDY: Audi chose Inskin Video, running across ISM Asia’s portfolio of premium publisher sites, to promote the launch of the new Audi A8, leading to impressive ad recall

Tesco PageSkin Plus Heatmap

by isadmin • 7th June 2014

Case Study: Tesco promoted their products with an animated PageSkin Plus creative. Watch the video heatmap here.

Virgin EMI Charts Success with PageSkin Edge

by isadmin • 4th March 2014

Raising awareness their Albums of the Year, Virgin EMI used the PageSkin Edge format to enable interactive music listening on tablet 

Specsavers focuses on visual engagement

by isadmin • 29th January 2014

Extending their ‘Should’ve gone to Specsavers’ TV campaign online, the Specsavers i-Roll campaign smashed visual engagement benchmarks