Asia

February's news from ISM Asia

by isadmin • 17th February 2015

Catch up with the latest from Inskin Media Asia -> The Hobbit Inskin Video campaign achieves massive engagement, we hear from Next Media’s Carina Yip on the need for greater creativity in digital strategy, meet ISM Asia at the Festival of Media, and ISM opens in Australia


Kung Hei Fat Choi!

by isadmin • 16th February 2015

Happy Chinese New Year! The Inskin Media team wishes you a happy and prosperous year of the goat.


The Hobbit wins the Engagement Battle with Inskin Video

by isadmin • 16th February 2015

Promoting the latest Hobbit movie in Hong Kong, Warner Brothers took advantage of the multiple click events in the Inskin Video format to encourage user engagement with the campaign. Directing to the Orc Attack game or video trailer in the bespoke browser execution, or the movie’s Facebook page, the campaign got high click-through-rates and huge dwell times


180 Seconds with Next Media's Carina Yip

by isadmin • 13th February 2015

In the latest of ISM Asia’s 180 seconds with… interviews, we get the thoughts of Next Media’s Carina Yip, on the need for greater creativity in digital strategy, and leveraging the latest technology to enhance campaign impact, engage users and optimise efficiency.


How to Capture Your Audience With Online Branding

by isadmin • 11th February 2015

First appearing on interactive marketing site ClickZ last August, read ISM Asia’s Angeline Lodhia’s post about the development of the Hong Kong digital market, and the importance of ad creative and user experience in capturing your online audience


The Latest from ISM Asia…

by isadmin • 4th December 2014

Catch up with the latest from Inskin Media Asia -> Laneige PageSkin delivers 90% ad recall, Heineken inspires adventure with PageSkin Plus, and Starcom’s Donna Sharp tells us about the limitless creativity of the Hong Kong digital market, and the need for greater accountability


Heineken Inspires Adventure with PageSkin Plus

by isadmin • 1st December 2014

Promoting their ‘Cities of the World’ campaign in Hong Kong, Heineken took advantage of the combination of Inskin Media’s portfolio of high-end men’s lifestyle sites, the premium in-house production, and high-impact PageSkin Plus format to apeal to its target audience of worldly, adventurous men


90% Ad Recall for Laneige PageSkin Campaign

by isadmin • 1st December 2014

Case Study: Laneige promoted their new Collegen Drink in Hong Kong with an animated PageSkin creative. The campaign delivered 90% brand recall, watch the video heatmap here.


180 Seconds with Starcom's Donna Sharp

by isadmin • 26th November 2014

In the latest of ISM Asia’s 180 seconds with… interviews, we get the thoughts of Starcom MediaVest’s Donna Sharp, on the limitless creativity of the Hong Kong digital market, and the need for greater accountability…


Inskin Media appoints International Sales Director

by isadmin • 30th October 2014

We’re delighted to welcome Victoria Luck to the team, in the newly created role of International Sales Director