February's news from ISM Asia
Catch up with the latest from Inskin Media Asia -> The Hobbit Inskin Video campaign achieves massive engagement, we hear from Next Media’s Carina Yip on the need for greater creativity in digital strategy, meet ISM Asia at the Festival of Media, and ISM opens in Australia
Kung Hei Fat Choi!
Happy Chinese New Year! The Inskin Media team wishes you a happy and prosperous year of the goat.
The Hobbit wins the Engagement Battle with Inskin Video
Promoting the latest Hobbit movie in Hong Kong, Warner Brothers took advantage of the multiple click events in the Inskin Video format to encourage user engagement with the campaign. Directing to the Orc Attack game or video trailer in the bespoke browser execution, or the movie’s Facebook page, the campaign got high click-through-rates and huge dwell times
180 Seconds with Next Media's Carina Yip
In the latest of ISM Asia’s 180 seconds with… interviews, we get the thoughts of Next Media’s Carina Yip, on the need for greater creativity in digital strategy, and leveraging the latest technology to enhance campaign impact, engage users and optimise efficiency.
How to Capture Your Audience With Online Branding
First appearing on interactive marketing site ClickZ last August, read ISM Asia’s Angeline Lodhia’s post about the development of the Hong Kong digital market, and the importance of ad creative and user experience in capturing your online audience
The Latest from ISM Asia…
Catch up with the latest from Inskin Media Asia -> Laneige PageSkin delivers 90% ad recall, Heineken inspires adventure with PageSkin Plus, and Starcom’s Donna Sharp tells us about the limitless creativity of the Hong Kong digital market, and the need for greater accountability
Heineken Inspires Adventure with PageSkin Plus
Promoting their ‘Cities of the World’ campaign in Hong Kong, Heineken took advantage of the combination of Inskin Media’s portfolio of high-end men’s lifestyle sites, the premium in-house production, and high-impact PageSkin Plus format to apeal to its target audience of worldly, adventurous men
90% Ad Recall for Laneige PageSkin Campaign
Case Study: Laneige promoted their new Collegen Drink in Hong Kong with an animated PageSkin creative. The campaign delivered 90% brand recall, watch the video heatmap here.
180 Seconds with Starcom's Donna Sharp
In the latest of ISM Asia’s 180 seconds with… interviews, we get the thoughts of Starcom MediaVest’s Donna Sharp, on the limitless creativity of the Hong Kong digital market, and the need for greater accountability…
Inskin Media appoints International Sales Director
We’re delighted to welcome Victoria Luck to the team, in the newly created role of International Sales Director