Australia: Tourism New Zealand is the first advertiser to use Inskin’s bespoke mobile format,
PageSkin Edge, on Smartphone
Inskin Media partnered with Mindshare on a high-impact online branding campaign for Tourism New Zealand, the first advertiser to use Inskin’s PageSkin Edge on Smartphone in Australia.
The objective of this campaign was to inspire Australians to think about New Zealand as their holiday destination, targeting new and previous visitors, independent professionals and active boomers.
Solution: PageSkin Edge on Smartphone
- Non-intrusive HTML5 branding format for smartphones
- Works in portrait and landscape
- Multiple CTAs & campaign video incorporated in right-hand creative space
- Brand messaging remains in view
* Percentage of impressions where viewability-related metrics were measured (number of In-View Measurable Impressions / number of Impressions Analysed).
** Percentage of impressions where at least 50% of an ad was In-View for at least one continuous second.
*** Length of time an ad has been active and In-View.
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