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By: vladimira

CASE STUDY: Sony Pictures with PageSkin Plus

Multi-screen PageSkin campaign achieves 86% viewability rate and 58 seconds in-view time

suasage-party-devices-group-shots

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InSkin Media and M2M partnered on a high impact, rich-media online brand campaign for Sony Picture’s Sausage Party movie, aiming to:

  • Compel the target audience to see the Sausage Party movie at the cinema
  • Cut through all the entertainment options available to the core audience and make Sausage Party the first choice for comedy in opening week

The Solution – PageSkin Plus on Desktop & Tablet

An impactful, rich-media online display advertising format, which wraps around entire web pages in a takeover style, incorporating multiple CTAs and creative assets in the header and both sidebars.

The campaign ran on desktop and tablet across InSkin’s A-list, certified brand safe websites in Australia, including:

 

sausage-party-sites          

Research process

InSkin Media used a high quality webcam eye tracking system that delivered insights on where people looked and what they engaged with during the viewing process. This allowed the most accurate tracking possible, even when people moved, lighting changes or when the face was partially obstructed.

Eye-tracking results

PageSkin’s eye-catching creative execution achieved strong visual engagement in the header & both sidebars and retained users’ attention throughout the page browsing experience.

Viewing patterns / areas of interest

sausage-party-eye-tracking

sausage-party-eye-tracking-results

 

Moving heatmap on desktop

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