To celebrate the 10th anniversary of HK Airlines, Inskin Media and MEC HK partnered on an impactful online display advertising campaign.

Objectives:

  • Drive awareness of HK Airline’s new brand image
  • Deliver a high-impact online campaign, promoting different in-flight services, including Business Class, ‘Sweeten You Up’ and new destinations

 

The Solution: PageSkin Plus with Evolve on Desktop

 

VIEW DEMODOWNLOAD THE CASE STUDY

 

Moving heatmap on desktop

 

Eye-Tracking Results:

*Seen rate – Percentage of how many of the respondents that saw the stimulus actually saw the format
**Revisit rate –  Percentage of how many of the respondents that saw this format revisited it – looked at it, looked away, then back again
***Time to First Fixation – The average amount of time it takes for a respondent to see the format

Find out more about Inskin Media:

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