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By: InSkin Media

CASE STUDY: Hong Kong Airlines celebrates its 10th anniversary with InSkin’s PageSkin Plus ad format

To celebrate the 10th anniversary of HK Airlines, InSkin Media and MEC HK partnered on an impactful online display advertising campaign.

Objectives:

  • Drive awareness of HK Airline’s new brand image
  • Deliver a high-impact online campaign, promoting different in-flight services, including Business Class, ‘Sweeten You Up’ and new destinations

 

The Solution: PageSkin Plus with Evolve on Desktop

 

VIEW DEMODOWNLOAD THE CASE STUDY

 

Moving heatmap on desktop

 

Eye-Tracking Results:

*Seen rate – Percentage of how many of the respondents that saw the stimulus actually saw the format
**Revisit rate –  Percentage of how many of the respondents that saw this format revisited it – looked at it, looked away, then back again
***Time to First Fixation – The average amount of time it takes for a respondent to see the format

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