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By: vladimira

CASE STUDY: Hasbro Monopoly Ultimate Banking

Hasbro’s ‘Monopoly Ultimate Banking’ campaign achieves 83% viewability and
72.5 seconds in-view time

The Objective

  • To build and drive awareness of a modern banking version of the Monopoly game – Ultimate Banking
  • To showcase the new game feature, an all-in-one Ultimate banking unit with touch technology

The Solution – PageSkin Plus on Desktop & Tablet

1) Eye-catching creative assets incorporated in the extended header

2) Interactive click-to-play video feature

3) Interactive pulsating product hot spots reveal more product information

4) Hasbro imagery and CTAs in both sidebars scroll the page with the user

 

VIEW DEMO

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The campaign ran on desktop & tablet across InSkin’s A-list, certified brand safe websites, including:

 

hasbro-site-list

 

Eye-Tracking Results

Interactive click-to-play video & pulsating product hot spots incorporated in the PageSkin Plus header achieved strong visual engagement and 100% revisit rate.

 

Viewing patterns/ areas of interest

hasbro-eye-tracking-results

Moving heatmap on desktop 

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