Multi-screen, rich-media PageSkin campaign achieves 83% in-view rate and 65 seconds in-view time

Following the launch of the world’s first curved chronograph movement in September 2016, Inskin Media and Ogilvy partnered on a multi-screen, rich-media campaign for Bulova, in order to promote the advertiser’s new 12-piece CURV collection.

 

The Objective 

  • Boost brand awareness in the UK, targeting 5 key cities: London, Manchester, Birmingham, Leeds, Glasgow
  • Generate sales through retail partners, focusing on the key USP’s of the watch – high performance quartz movement, with a vibration frequency of 262kHz
  • Campaign dates: 5 October 2016 – 4 December 2016
  • Target audience: Male – stylish, brand conscious with higher income who like designer watches

 

The Solution 

An engaging PageSkin Plus campaign with an integrated product hot spots feature, delivered across desktop, tablet and smartphone

  • Eye-catching creative assets and the campaign video are incorporated in the extended header of the PageSkin Plus
  • Multiple Calls-to-Action and the Bulova watch in both sidebars are always in view and follow the user on scroll
  • Interactive product hot spots feature in the header reveals more product information

DOWNLOAD THE CASE STUDY

 

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