Mobile will be huge, but I think for brand advertisers mobile still faces a challenge,” Says ISM’s CCO, Steve Doyle

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In his interview with B&T, Australia’s leading authority for the Australian marketing, advertising, media and PR industries, Steve talks about  user experience and how the small screens of smartphones make brand messaging difficult…

“Our philosophy is about user experience and making it easy for the user, making it easy for the publisher and the advertiser, because at the end of the day we sit between all of those and we keep everybody happy.”

 

      READ THE FULL INTERVIEW

 

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