1 MARCH 2018


4pm / Registration
4:30pm / Welcome speech
4:40pm / Presentation: New Inskin research
(In)famous by Association: How media context affects brand perception

Steve Doyle, Chief Commercial Officer, Inskin

5pm / Panel Discussion

Steve Doyle / Charlotte McEleny / Marc Langenfeld / Sheenum Kumar

moderated by Angeline Lodhia

6pm / Post event drinks at Enticelle Bar

Angeline has a wealth of experience in the digital advertising industry, with particular expertise in brand engagement strategies and digital technologies. Angeline has been the lead in launching Inskin in the Asian market, now managing a team of 9 across Inskin’s Hong Kong and Singapore offices.

Angeline Lodhia
GM Asia, Inskin Media

Steve is responsible for Inskin’s global revenue, and agency/advertiser adoption of Inskin’s ad formats. He is on the board of the IAA UK Chapter and has chaired the IAB Video Council since 2012. Steve joined Inskin in 2009 from Virgin Media/IDS where he spent 4 years as Sales Controller.

Steve Doyle
Chief Commercial Officer, Inskin Media

Sheenum has been a Marketing Manager at L’Oreal Singapore for two and a half years where she leads the marketing activity for the luxury division. As well as her extensive experience in the cosmetics space, throughout her career, Sheenum has also had experience in education and retail marketing.

Sheenum Kumar
Marketing Manager, L'Oreal

Marc joined Publicis Media’s Precision practice earlier this year. Marc is the Precision Lead Singapore for Publicis Media, driving consistent programmatic practices and data strategies for new and existing clients. Precision powers Publicis Media agencies and marketers by driving innovation, strategic thinking and operational execution and providing quality assurance.

Marc Langenfeld
Precision Lead Singapore, Publicis

Charlotte McEleny has been establishing The Drum’s presence in Asia Pacific over the past 3 years. Before joining The Drum, she worked as a digital editor at Marketing Magazine in London where her team won Best Content Team at the PPA Digital Awards in 2016. In total, Charlotte has over a decade of experience working with marketing and advertising trade press.

Charlotte McEleny
Deputy and Asia Pacific Editor, The Drum