4pm / Registration
4:30pm / Welcome speech
4:40pm / Presentation: New Inskin research
(In)famous by Association: How media context affects brand perception
Steve Doyle, Chief Commercial Officer, Inskin
5pm / Panel Discussion
Steve Doyle / Charlotte McEleny / Marc Langenfeld / Sheenum Kumar
moderated by Angeline Lodhia
6pm / Post event drinks at Enticelle Bar
Angeline has a wealth of experience in the digital advertising industry, with particular expertise in brand engagement strategies and digital technologies. Angeline has been the lead in launching Inskin in the Asian market, now managing a team of 9 across Inskin’s Hong Kong and Singapore offices.
Angeline LodhiaGM Asia, Inskin Media
Steve is responsible for Inskin’s global revenue, and agency/advertiser adoption of Inskin’s ad formats. He is on the board of the IAA UK Chapter and has chaired the IAB Video Council since 2012. Steve joined Inskin in 2009 from Virgin Media/IDS where he spent 4 years as Sales Controller.
Steve DoyleChief Commercial Officer, Inskin Media
Sheenum has been a Marketing Manager at L’Oreal Singapore for two and a half years where she leads the marketing activity for the luxury division. As well as her extensive experience in the cosmetics space, throughout her career, Sheenum has also had experience in education and retail marketing.
Sheenum KumarMarketing Manager, L'Oreal
Marc joined Publicis Media’s Precision practice earlier this year. Marc is the Precision Lead Singapore for Publicis Media, driving consistent programmatic practices and data strategies for new and existing clients. Precision powers Publicis Media agencies and marketers by driving innovation, strategic thinking and operational execution and providing quality assurance.
Marc LangenfeldPrecision Lead Singapore, Publicis
Charlotte McEleny has been establishing The Drum’s presence in Asia Pacific over the past 3 years. Before joining The Drum, she worked as a digital editor at Marketing Magazine in London where her team won Best Content Team at the PPA Digital Awards in 2016. In total, Charlotte has over a decade of experience working with marketing and advertising trade press.