Inskin Media partnered with Bordeaux Wines, who required a high-impact online branding campaign, to maximise brand awareness, drive viewability and increase brand consideration. The campaign was delivered across desktop and tablet with 3 different creatives.

Campaign Creatives (Roots, Butterfly and Bottles)

Bordeaux Roots Mac+Pad Bordeaux Butterflies Mac+Pad Bordeaux Bottles Mac+Pad

 

Inskin’s Solution

PageSkin – an impactful, rich-media online display advertising format, which wraps around entire web pages in a takeover style, enabling Bordeaux Wines to ‘skin’ multiple high-traffic web pages with a single booking. The brand messaging in the sidebars follows the user as they scroll the page.

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Eye-tracking Research 

Inskin used Sticky’s innovative webcam eye-tracking to investigate respondents’ visual engagement with the Boardeaux Wines campaign creatives.
Bordeuax Roots Eye-tracking Results

Bordeaux Wines Roots

 

Roots – Intelligently structured design drew attention to creative assets in the header and both sidebars

 

 

Bordeaux Butterfly Eye-tracking Results

Bordeaux Wines Butterfly

 

Butterfly – Dynamically scrolling  campaign creative re-engaged users in both sidebars

 

Bordeuax Bottles Eye-tracking Results

Bordeuax Wines Bottles

 

Bottles – PageSkin’s eye-catching creative execution achieved strong visual engagement and grabbed users’ attention throughout the page browsing experience

 

 

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