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GDPR – A Force for Good: Comment by Hugo Drayton

by Madeleine Freigang • 7th June 2018
GDPR - A Force for Good: A Comment by Hugo Drayton     The online advertising industry is facing major difficulties in programmatic delivery, especially for campaigns laced with data, as a result from the technical implications of the new data protection legislation. Hugo Drayton argues that, despite the short-term pain, the long-term effects of [...]

Have we been doing brand safety wrong? – Published on Campaign

by Marketing • 29th May 2018

Campaign published an article that details the results from our latest research project. It explores the question, “have we been doing brand safety wrong?” “Is the industry thinking about brand safety in the right way? Are its energies directed to a place that will make a difference? Recent research shows that the publishing environment has […]

THREE Award Finalist Announcements For Inskin’s Research!

by Marketing • 18th May 2018

We’re excited to have recently been shortlisted three times for our research projects! (In)famous by Association: Media Context Effects on Brand Perception, AOP Awards, Best Research/Insight Project category (In)famous by Association: Media Context Effects on Brand Perception, IAB Europe Research Awards, Brand Advertising Effectiveness category Through the Eye and into the Brain: From Viewability to Visual Engagement, IAB […]

Inskin and The 7Stars shortlisted for The Drum Digital Trading Awards

by Madeleine Freigang • 4th May 2018
Inskin and The 7Stars shortlisted at The Drum’s  Digital Trading Awards Inskin and 7 Stars are nominated for Best High Impact Campaign Inskin Media is proud to announce that our branding campaign for McArthurGlenn, for which The 7Stars partnered with Inskin, has been shortlisted in The Drum's prestigious Digital Trading Awards, under the category Best High Impact [...]

Trends in Digital Advertising: a Comment by Steve Doyle

by Madeleine Freigang • 3rd May 2018
Trends in Digital Advertising: A Comment by Steve Doyle     The online advertising industry is on an encouraging growth trajectory, reports Moby Affiliates. Distinctive trends include Smartphone ad expenditure driving UK digital growth, and video leading in the display category. “Video surpassing the £1bn mark, to become the largest display format, feels like a watershed [...]

Inskin Among First Companies Certified for IAB UK Gold Standard

by Madeleine Freigang • 3rd May 2018

First Companies Certified for IAB UK Gold Standard    London, 3 May 2018. IAB UK today announced the first 13 member companies to become IAB Gold Standard certified, which include AppNexus, AutoTrader, Bauer Media, GroundTruth, Inskin Media, Media IQ Digital, News UK, Precise.TV, Sovrn, The Guardian, The Student Room, Time Inc. and Weve. The IAB’s […]

We’re Hiring – Client Services Exec, London – POSITION FILLED

by Marketing • 3rd May 2018
We're Hiring - Client Services Exec, London  The Role The successful candidate will help manage digital brand advertising campaigns while providing industry leading customer service to Inskin Media’s network of premium publisher and local media agencies, as well as various teams internally. You will assist with all aspects of planning, campaign management and end of [...]

One size fits all? Not on our watch! – Inskin’s Bespoke Designs

by Madeleine Freigang • 25th April 2018
.mads{text-align:center;max-width:800px;margin:0 auto;display:block;} One size fits all? Not on our watch!   Inskin Media believes in bespoke design for each campaign, based on your objectives. This allows us to make the most of your digital assets and our formats' functionalities, and to create some truly beautiful work. .mads{text-align:center;max-width:800px;margin:0 auto;display:block;} .mads{text-align:center;max-width:800px;margin:0 auto;display:block;} Working Video Wonders "E.ON had [...]

Brand Digital Singapore 2018 Highlights

by Marketing • 12th March 2018
On the 1st of March, we held the annual Brand Digital event in Singapore. Inskin CCO, Steve Doyle attended and presented Inskin's latest research, (In)famous by Association: How media context affects brand perception. Angeline Lodhia, Inskin's GM Asia moderated a panel discussion with Marc Langenfeld (Precision Lead Singapore, Publicis Media), Sheenum Kumar (Marketing Manager, L'oreal), [...]

Triff Inskin bei den Online Marketing Rockstars

by Madeleine Freigang • 7th March 2018
Triff Inskin bei den Online Marketing Rockstars Sehen wir uns in Hamburg? Inskin kommt zum OMR Festival, und würde sich freuen, Dich dort zu treffen. Vereinbare vorab ein Meeting mit unserem Team: Jetzt emailen Oder komm einfach an unserem Stand vorbei: Standnummer G14 in der Ausstellerhalle.   Dieses Jahr mit dabei vom Inskin Team: Lars [...]

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