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Inskin Media promotes from within to support company growth

by Marketing • 4th July 2018

London, 3 July 2018. Inskin Media, the international advertising technology business, has announced some significant team changes to provide the most effective structure to support its evolving business. Evan Russell, who has led the UK commercial team over the past six years, has been promoted to the new role of Commercial Director, responsible for coordinating all revenue […]


Newsletter Release: contextual targeting

by Madeleine Freigang • 27th June 2018

Hugo Drayton talks to Index Exchange in Cannes

by Marketing • 25th June 2018

Last week, Inskin’s CEO, Hugo Drayton, caught up with Index Exchange in Cannes. Hugo talked about Inskin’s business model being centred around context and environments, about his positive outlook for GDPR, the future of programmatic, and the importance of transparency. Watch this clip to hear what Hugo had to say. IX on Air: Hugo Drayton, […]


Inskin is part of the IAB Europe Transparency and Consent Framework

by Madeleine Freigang • 7th June 2018
Inskin is part of the IAB Europe's Transparency and Consent Framework   Inskin Media is a registered member of the IAB Europe Transparency and Consent Framework.  the framework aims to standardise the capture of user consent for data processing and provides a means for assessing GDPR compliance in data-related processes across the advertising supply chain. [...]

Inskin Media expands Dubai team to meet growing demand

by Madeleine Freigang • 7th June 2018

Inskin Media expands Dubai team to meet growing demand Claire Smith joins Inskin Media from Digital Venture Inskin Media reports 327% YOY growth   Dubai, 06 June 2018. Ad tech provider Inskin Media, which specialises in high impact online branding formats, has expanded its Dubai team with Claire Smith joining as Sales Manager, to support […]


GDPR – A Force for Good: Comment by Hugo Drayton

by Madeleine Freigang • 7th June 2018
GDPR - A Force for Good: A Comment by Hugo Drayton     The online advertising industry is facing major difficulties in programmatic delivery, especially for campaigns laced with data, as a result from the technical implications of the new data protection legislation. Hugo Drayton argues that, despite the short-term pain, the long-term effects of [...]

Have we been doing brand safety wrong? – Published on Campaign

by Marketing • 29th May 2018

Campaign published an article that details the results from our latest research project. It explores the question, “have we been doing brand safety wrong?” “Is the industry thinking about brand safety in the right way? Are its energies directed to a place that will make a difference? Recent research shows that the publishing environment has […]


THREE Award Finalist Announcements For Inskin’s Research!

by Marketing • 18th May 2018

We’re excited to have recently been shortlisted three times for our research projects! (In)famous by Association: Media Context Effects on Brand Perception, AOP Awards, Best Research/Insight Project category (In)famous by Association: Media Context Effects on Brand Perception, IAB Europe Research Awards, Brand Advertising Effectiveness category Through the Eye and into the Brain: From Viewability to Visual Engagement, IAB […]


Inskin and The 7Stars shortlisted for The Drum Digital Trading Awards

by Madeleine Freigang • 4th May 2018
Inskin and The 7Stars shortlisted at The Drum’s  Digital Trading Awards Inskin and 7 Stars are nominated for Best High Impact Campaign Inskin Media is proud to announce that our branding campaign for McArthurGlenn, for which The 7Stars partnered with Inskin, has been shortlisted in The Drum's prestigious Digital Trading Awards, under the category Best High Impact [...]

Trends in Digital Advertising: a Comment by Steve Doyle

by Madeleine Freigang • 3rd May 2018
Trends in Digital Advertising: A Comment by Steve Doyle     The online advertising industry is on an encouraging growth trajectory, reports Moby Affiliates. Distinctive trends include Smartphone ad expenditure driving UK digital growth, and video leading in the display category. “Video surpassing the £1bn mark, to become the largest display format, feels like a watershed [...]


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