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Young Guns: Inskin Media head of sales Adam Hairston

by Marketing • 11th January 2019

Adam Hairston (Inskin’s Head of Sales in Australia) – previously named the Best Dressed Man in Media, as well as Vizeum’s Sales Rep of the Year – caught up with the AdNews team to share how he came to work in the industry, his inspiration, what he has planned for the future, and more. “As […]

Creativity the key to capturing scarce attention online

by Marketing • 13th December 2018

Angeline Lodhia (General Manager of Inskin Asia) says “A better way of approaching digital is much needed; the system currently lacks focus on the sector’s ‘creative’ potential which, when reached, leads to higher engagement and uplifts in brand metrics.” Angeline notes that creativity in digital is seldom rewarded, and looks at how this can be addressed. […]

Pay attention: Why it’s time to rethink the meaning of engagement

by Marketing • 13th December 2018

Marketing Tech News published an article by Dominic Tillson (Inskin’s Head of Insight) about the need to reconsider the way we think about engagement, and how we measure the success of our campaigns. “We always knew high-impact ad formats performed well on critical measures like attention, but we now know it’s time to start using them […]

IAB Guide to Digital Innovation

by Marketing • 13th December 2018

Reda Borchardt (Inskin’s CFO) contributed to the recent IAB Guide to Digital Innovation where he weighs in on the topic of Virtual Reality and discusses how brands can use it successfully. “VR is currently facing some challenges on its path to mass adoption and the consensus in the industry is that it will take somewhere […]

Inskin Media eyes growth with Clydesdale and Yorkshire Bank backing

by Marketing • 19th November 2018

  Inskin has secured additional funding from Clydesdale and Yorkshire Banks to support further growth in the UK and abroad. Commenting on the deal, Hugo Drayton, CEO of Inskin, said: “Inskin Media is delighted to become a partner and client of CYBG. We operate in a fast-moving and responsive media industry; our banking partners have to show […]

New Research: Amplify: Planning for attention

by Marketing • 19th September 2018

Join Inskin at ad:tech London where we’ll be presenting our latest research

by Marketing • 17th September 2018

We’re Hiring: Marketing Executive, London

by Marketing • 30th August 2018

About Inskin Inskin Media is an advertising technology business, specialising in rich-media branding formats. We combine a focus on design and technology to maximise the value of every single impression. Our business is based on long-term partnerships, to deliver brand campaigns on every device across brand-safe editorial inventory which can only be accessed through Inskin. […]

Please Pay Attention…

by Marketing • 21st August 2018

“The true value of attention (which, in its broadest sense, can be defined as the selectivity of cognitive processing) as a KPI for advertising is often underestimated because we as an industry, ironically, don’t pay sufficient attention to its underlying potential.” In a recent article published on Mediatel, Inskin’s Global Insight Lead, Sebastian Schindler, explains why attention […]

August newsletter: Brand safety

by Marketing • 13th August 2018

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