HAMBURG, March 16, 2017 – Inskin Media, an advertising technology provider specialising in highly effective, non-intrusive branding formats for desktop, tablet and smartphone, has announced the appointment of Bianca Libowsky as Agency Group Head Commercial.
Libowsky supports Sales Director Deutschland, Lars Hense, in developing the German customer base and establishing Inskin Media’s name among brands and agencies. The newly created position is the first step in the planned expansion of the German team in 2017. The strong international growth of the company, as well as the resulting expertise and responsibility in markets outside the UK, where Inskin was founded, had recently resulted in a restructuring of the London Insights team.
Inskin Media is responding to the need for research on viewability and visual engagement on the market, and strives to provide the industry with answers through in-house research and partnerships with renowned research companies such as Research Now.
Bianca Libowsky joins Inskin Media after working for Yahoo, Unruly and Outbrain, due to the promising possibilities for the new company location. “Inskin Media’s offering for viewability measurement and engagement studies responds to a growing demand display industry for transparency and measurement around ad visibility and effectiveness,” said Libowsky. “A strong focus on research shows Inskin’s investment is impactful, and the research results give us a very good basis for the dialogue with customers.“
About Inskin Media
Inskin Media is an advertising technology business, which develops and trades high-impact, non-intrusive brand advertising formats.
Inskin specialises in multi-screen, rich-media display advertising, partners with 190 publishers, works with over 1,000 blue-chip brand clients and delivers campaigns to more than 1,000 premium websites, globally.
Since its launch in the UK in 2009, Inskin has grown from start-up into profitable, international business, employing 110 staff across its London, Hamburg, Sydney, Singapore, Hong Kong and Dubai offices.
The company’s expansion across Europe, APAC and MENA has been recognised by multiple high-growth awards. Inskin was named as a National Champion in the European Business Awards 2016/17, and has featured in The Sunday Times Tech Track 100, the Media Momentum Awards, and the Deloitte Technology Fast 500. Inskin’s commercial success is built on our focus on technology, creativity, and superior quality in display advertising.
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