The animation in Audi’s Inskin Video creative captures the user’s attention – the video heatmap clearly shows focused visual attention on the brand messaging and call-to-action, which stay in view throughout the user’s video consumption, without interrupting their content enjoyment.
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The campaign delivered impressive ad recall, demonstrating the power of optimised online formats for branding campaigns.
To hear more about capturing your audience with online branding, please come and check out Inskin Media’s session at ClickZ Live Hong Kong on Thursday 7 August, at 11am, or contact us for more information on Inskin Media’s online branding formats.