Laneige PageSkinLaneige promoted their new Collagen Drink with an animated PageSkin, the campaign messaging and product imagery clearly viewable in the header and scrolling sidebars.

Key takeaways: 

  • 90% recalled the brand, in comparison to an industry benchmark of 54%
  • 74% claimed they had a more positive opinion of the advertiser, in comparison to industry benchmark of 19%, proving that choosing the right format is key to delivering your advertiser brand message
  • 68% claimed they were more likely to purchase the product after seeing the Pageskin Plus, in comparison to industry benchmark of 20%
  • 0.81% CTR and 74 seconds average dwell time per impression – genuine considered clicks

Laneige PageSkin Visual Focus*2014 © EyeTrackShop powered by Sticky 

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