- 90% recalled the brand, in comparison to an industry benchmark of 54%
- 74% claimed they had a more positive opinion of the advertiser, in comparison to industry benchmark of 19%, proving that choosing the right format is key to delivering your advertiser brand message
- 68% claimed they were more likely to purchase the product after seeing the Pageskin Plus, in comparison to industry benchmark of 20%
- 0.81% CTR and 74 seconds average dwell time per impression – genuine considered clicks
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