About Inskin

Meet the team and find out more about our company

Inskin's Leadership Group

Hugo Drayton
Chief Executive Officer

Hugo has led Inskin from start-up to a profitable, international business. Under his leadership, the company’s expansion across Europe, APAC and MENA has been recognised by multiple high-growth awards, including the European Business Awards, Sunday Times Tech Track 100, Media Momentum Awards, and the Deloitte Technology Fast 500.

Matt Newcomb
Chief Operating Officer

Matthew leads the delivery of our innovative ad-formats across all devices and in all territories. Matt joined Inskin in 2015, and led Inskin's entrance into the Australian market before transferring to Inskin’s head office in London in Q4 2017. Matt has a wealth of experience, previously leading sales at Adshel, and holding senior commercial roles at both Fairfax and News Corp Australia.

Reda Borchardt
Chief Technology Officer

Reda joined Inskin in June 2009, and leads the development of Inskin’s tech innovation and programmatic offering. He has a decade of experience in the pan-European Asset Management industry, where he held senior positions in Luxembourg, Paris and London. Reda served as Associate Director for Fidelity International and worked at Invesco, Nordea and the Robert Fleming Asset Management group.

Fran Cowan
Chief Marketing Officer

Fran is responsible for brand strategy, global marketing, brand management and marketing technology, and sits on the International Advertising Association’s Professional Development Committee. She has nurtured the Inskin brand from start-up to today’s market-leading reputation for brand advertising. Fran joined Inskin from Specific Media in 2012. She was previously a founding marketer at MySpace International.

Mark Hine
Chief Financial Officer

Mark joined Inskin from Fortius Group Limited where, as CFO, he supported the business through two rounds of fundraising and significant growth. At Inskin, he is responsible for strategic and operational financial decisions. His previous experience includes Financial Controller at BSkyB supporting the Broadband & Talk business, and in Transaction Advisory Services at Ernst & Young. Mark is a fellow of the ICAEW.

Richard Davidson
Group Technology Director

Richard leads the technology teams at Inskin Media, and oversees all aspects of campaign delivery and support. He is responsible for shaping Inskin’s technical strategy and development, globally. He joined Inskin Media in 2009 and has 18 years of experience in the online advertising and retail sector.

Evan Russell
Commercial Director

Evan is responsible for coordinating all revenue activity across the globe, including new markets, new agency relationships, and direct brand client activity, following 9 years of leading Inskin’s UK sales team. He led his team to victory as Commercial Team of the Year in the 2012 British Media Awards, as well as securing Inskin’s position as a top 10 Media Owner in the IPA Media Owner Survey since it first featured in 2013.

Julia Burton Brown
International Sales Director
Bart Dabrowski
Creative Director
Toby Daniell
Head of Sales, MENA
Lars Hense
Sales Director, DE
Simon Jaffer
Engineering Director
Angeline Lodhia
GM Asia
Izla Russell
Client Operations Director
Dominic Tillson
Head of Insight
Georgia Woodburne
General Manager, AU
  • “Inskin has been one of the top-performing partners, helping to drive qualified leads for UBS. Pageskin Plus is not only impactful, but also a great example how we can leverage digital to engage the audience through different consumer journey touchpoints, from initial awareness, to engagement, to intent.”
    — Carmen Wong, Digital Manager, Starcom
  • “The level of creativity sets the Pageskin Edge apart from other formats - being able to retain the animation which made the Jeep campaign so impactful was key. It allowed us to convey the campaign messaging in an interesting way, and drive quality traffic through to a bespoke smartphone experience. Utilising the Pageskin Edge we were able to showcase the depth of the campaign creative without compromising due to device.”
    — Nicky Traynor, Account Manager, Maxus
  • “We at Northern and Shell have been partnering with Inskin since 2011 and are very happy to count them among our trusted tech providers. The service as a whole and in particular the transparency in the reporting, pipeline and team are excellent.”
    — Leslie Pacome, Head of Partnerships & Marketing, Northern & Shell

The Investors

Inskin launched its commercial activities in the UK in 2009. Inskin was originally backed by investment from Caravel Capital (formerly Sloane Robinson Private Equity) and Justin Byam Shaw, the media and telecoms entrepreneur.

In October 2012, Beringea, the transatlantic private equity firm, invested in Inskin, to help fund the next stage of international and product growth. Trevor Hope, Beringea's Chief Investment Officer, served as Chairman from 2012 - 2015.

The company continues to be privately held.