London, 16 March 2016 - InSkin Media has announced the appointment of Andrew Walmsley, the founder of pioneering digital media agency i-level, as its new Chairman.
London, 7 December 2015 – InSkin Media announced that it ranks on the Deloitte Technology Fast 500 EMEA 2015, a ranking of the 500 fastest growing technology companies in EMEA. Rankings are based on percentage revenue growth over four years.
InSkin Media announces new, expanded roles for 3 of its senior management team – Steve Doyle is promoted to Chief Commercial Officer; Mark Davey promoted to Chief Business Development Officer and John Miller promoted to Chief Financial Officer.
InSkin Media launches its first campaign in the Irish Republic, in a new tie-up with MEC. InSkin's Group Head, Angelique Bryce, leads all non-London commercial operations across the UK and Ireland.
Matthew Newcomb joins InSkin Media as General Manager for the region. Based in Sydney, he is responsible for developing key partnerships and establishing brand presence in Australia for the international ad tech company, alongside its existing operations in London, Hamburg and Hong Kong.
InSkin Media expands its Southeast Asian footprint with the opening of a new office in Singapore. The new office joins Hong Kong in the region, as part of a global network that also includes London, Hamburg and Sydney.
InSkin Media is included in a list of 60 fast-growth, high-potential companies invited to join the Scale Up Club, which celebrates the most-promising businesses from across Europe, with the potential to reach £100m revenue in the next 3-5 years.
InSkin Media is verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC.
For the fourth year in a row, InSkin is named as one of Europe's 50 fastest growing companies at the annual Media Momentum Awards, coming in at #32 and beating its 2013 position by 14 places.
InSkin Media is among the first to sign up to the Digital Trading Standards Group (DTSG)'s good practice principles, aimed at minimising the risk of display advertising misplacement.
Andrew Walmsley, founder of i-level and digital pluralist, joins InSkin, as a non-executive director. Walmsley was co-founder of i-level in 1999, having previously worked as head of digital media at BBH. He wrote a popular weekly column in Marketing magazine, and is now an active investor in early stage internet ventures, and a non-exec director of the Eden Project.
InSkin Media is awarded top accolade of Best Media Owner at the IPA Awards. Based on the results of the IPA’s prestigious Media Owner Survey, the awards recognise digital media owners who provide the highest levels of service to media and advertising agencies – helping the growth of digital advertising, providing a voice for the industry and raising digital standards.
Steve Doyle, InSkin’s European Commercial Director, is named Best Commercial Director at the 2013 IPA Awards. Steve has been instrumental in the success of ISM since the company’s commercial launch, and is a significant voice within the industry, including his role as Chairman of the IAB’s Video Council.
On its first appearance in the prestigious list, InSkin Media ranks at #50 in the Sunday Times Hiscox Tech Track 100, which ranks Britain's 100 private technology (TMT) companies with the fastest-growing sales over the past three years.
As part of InSkin’s positioning to grow in the UK, Europe and overseas, Tom Knapp is promoted to the new role of COO. After 4 years experience leading ISM's product and technology team, Reda Borchardt is promoted to CTO.
Led in Hong Kong by Commercial Manager Angeline Lodhia, InSkin Media opens its first Asia office. PageSkin Plus: Comprising all the eye-catching features of a PageSkin, with an extended header unit for maximum creative impact, PageSkin Plus goes to market, and instantly becomes one of InSkin’s most successful formats.
For the third year in a row, InSkin Media is named as one of Europe's 50 fastest growing companies at the annual Media Momentum Awards, organised by sector specialist GP Bullhound.
InSkin Media is rated as the top company in the IPA's latest Media Owner Survey. On its debut appearance in the survey, 83.8% of the 265 digital specialists surveyed, including media agency planners, strategists and buyers, 'agreed' or 'strongly agreed' with the statement that: ‘My overall experience dealing with this supplier is a good one’.
Germany: Following significant growth in 2011, InSkin Media launches a new office in Hamburg, announced at Cologne dmexco Fair in September. Beringea: International private equity firm Beringea leads £2m investment in InSkin in October 2012; the growth capital is to expand UK business, develop technology & formats, and build on international opportunities. Beringea’s Trevor Hope becomes ISM Chairman.
Steve Doyle, InSkin’s European Commercial Director, is voted in as IAB Video Council Chairman. The Video Council is the UK’s largest industry body of senior experts in online video advertising, from companies representing the whole industry. It exists to set standards and educate brands through research and best practice.
At the inaugural British Media Awards, at a ceremony at the Emirates stadium, InSkin Media wins three awards: Commercial Team of the Year; Digital Media Innovator; and the Judges' special prize for Media Innovation 2012. For the second successive year, InSkin is named among Europe's 50 fastest growing companies, (#25) at the Media Momentum Awards.
InSkin Media wins Media Momentum Award as the fastest-growing Digital Media Business in Europe. London team grows to 35 staff. Significant campaigns with major brands, including Amex ‘mash-up’.
InSkin Media establishes itself as a leading, premium rich media ad network, and achieves its target of being cashflow positive. InSkin launches PageSkin, an interactive ad format that wraps around an entire webpage. John Miller joins as Finance Director, completing key management team.
London office opens in Soho. Former Telegraph Media Group MD Hugo Drayton is appointed CEO. Tom Knapp joins from Ad.com: core InSkin team established; Mark Davey, Reda Borchardt and Steve Doyle.
Patrick Knight designs a new ad format, InSkin Video, wrapping an online video player; impactful and engaging, an alternative to the standard pre-roll standard format. With significant interest from premium publishers (Telegraph, Bauer, IPC), InSkin Media raises investment from Caravel Capital and Justin Byam-Shaw, to prepare for growth.
Hugo has led InSkin Media from start-up to a profitable, international business. Under his leadership, the company’s expansion across Europe, APAC and MENA has been recognised by multiple high-growth awards, including Sunday Times Tech Track 100, Media Momentum Awards, and the Deloitte Technology Fast 500. Previously, Hugo held leadership roles at Phorm and Advertising.com, following 10 years at The Telegraph Group, where he launched the UK’s first national newspaper website. Hugo is a non-executive Director of Future plc, a Trustee of the British Skin Foundation, and a regular contributor to trade press and media conferences.
Tom joined InSkin Media in 2009. Now COO, he leads the delivery of our innovative ad-formats across all devices and in all territories. Previously, Tom was Head of Emerging Technology for AOL Advertising, focused on their mobile and video products, and oversaw the European expansion of Ad.com International as Head of Technical Operations.
John joined InSkin Media in 2010 from Wall to Wall TV, where he was Financial Controller, overseeing double digit growth in profit and turnover, key to its successful sale to Shed Media Group in 2009. His previous roles include Finance Manager at Liberata, a prominent BPO provider, and FC at IPF, the commercial arm of CIPFA. John has held Fellowship of the ACCA since 2002.
Steve is responsible for InSkin’s global revenue, and agency/ advertiser adoption of InSkin’s ad formats. He is on the board of the IAA UK Chapter, has chaired the IAB Video Council since 2012, and was named Commercial Director of the Year at the IPA Media Owner awards 2013. Steve joined InSkin Media in 2009 from Virgin Media/IDS where he spent 4 years as Sales Controller.
Mark is responsible for developing and managing InSkin's partnerships with premium publishers, globally. Mark joined InSkin Media in 2008, from his role as Business Development Director at online video technology company KIT digital. Previously, he was Head of Online Partnerships at Telegraph Media Group, following 5 years at Yahoo! UK in sales and business development roles.
Reda joined InSkin Media in June 2009, and leads the development of InSkin’s innovative advertising formats. He has a decade of experience in the pan-European Asset Management industry, where he held senior positions in Luxembourg, Paris and London. Reda served as Associate Director for Fidelity International and worked at Invesco, Nordea and the Robert Fleming Asset Management group.
InSkin Media launched its commercial activities in the UK in 2009. InSkin was originally backed by investment from Caravel Capital (formerly Sloane Robinson Private Equity) and Justin Byam Shaw, the media and telecoms entrepreneur.
In October 2012, Beringea, the transatlantic private equity firm, invested in InSkin, to help fund the next stage of international and product growth. Trevor Hope, Beringea's Chief Investment Officer, also took on the role of Chairman at InSkin Media.
The company continues to be privately held.