About InSkin Media

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What We Do

InSkin Media is an advertising technology business, which develops and trades high-impact, non-intrusive brand advertising formats.

InSkin specialises in multi-screen, rich-media display advertising, partners with 190 publishers, works with over 1,000 blue-chip brand clients and delivers campaigns to more than 1,000 premium websites, globally.

Since its launch in the UK in 2009, InSkin has grown from start-up into profitable, international business, employing 110 staff across its London, Hamburg, Sydney, Singapore, Hong Kong and Dubai offices.

The company’s expansion across Europe, APAC and MENA has been recognised by multiple high-growth awards. InSkin was named as a National Champion in the European Business Awards 2016/17, and has featured in The Sunday Times Tech Track 100, the Media Momentum Awards, and the Deloitte Technology Fast 500. InSkin's commercial success is built on our focus on technology, creativity, and superior quality in display advertising.


Publisher?    Advertiser?

The Team

Hugo Drayton

Chief Executive Officer

Hugo has led InSkin Media from start-up to a profitable, international business. Under his leadership, the company’s expansion across Europe, APAC and MENA has been recognised by multiple high-growth awards, including the European Business Awards, Sunday Times Tech Track 100, Media Momentum Awards, and the Deloitte Technology Fast 500.

Previously, Hugo held MD roles at The Telegraph Group, Advertising.com and Phorm. At Telegraph, he launched the UK’s first national newspaper website. Hugo is a non-executive Director of Future plc, a Trustee of the British Skin Foundation, and a regular contributor to trade press and media conferences.

Tom Knapp

Chief Operating Officer

Tom joined InSkin Media in 2009.  Now COO, he leads the delivery of our innovative ad-formats across all devices and in all territories.  Previously, Tom was Head of Emerging Technology for AOL Advertising, focused on their mobile and video products, and oversaw the European expansion of Ad.com International as Head of Technical Operations.

John Miller

Chief Finance Officer

John joined InSkin Media in 2010 from Wall to Wall TV, where he was Financial Controller, overseeing double digit growth in profit and turnover, key to its successful sale to Shed Media Group in 2009. His previous roles include Finance Manager at Liberata, a prominent BPO provider, and FC at IPF, the commercial arm of CIPFA.  John has held Fellowship of the ACCA since 2002.

Steve Doyle

Chief Commercial Officer

Steve is responsible for InSkin’s global revenue, and agency/ advertiser adoption of InSkin’s ad formats. He is on the board of the IAA UK Chapter, has chaired the IAB Video Council since 2012, and was named Commercial Director of the Year at the IPA Media Owner awards 2013. Steve joined InSkin Media in 2009 from Virgin Media/IDS where he spent 4 years as Sales Controller.

Mark Davey

Chief Business Development Officer

Mark is responsible for developing and managing InSkin's partnerships with premium publishers, globally. Mark joined InSkin Media in 2008, from his role as Business Development Director at online video technology company KIT digital. Previously, he was Head of Online Partnerships at Telegraph Media Group, following 5 years at Yahoo! UK in sales and business development roles.

Reda Borchardt

Chief Technology Officer

Reda joined InSkin Media in June 2009, and leads the development of InSkin’s innovative advertising formats. He has a decade of experience in the pan-European Asset Management industry, where he held senior positions in Luxembourg, Paris and London. Reda served as Associate Director for Fidelity International and worked at Invesco, Nordea and the Robert Fleming Asset Management group.


The Investors

InSkin Media launched its commercial activities in the UK in 2009. InSkin was originally backed by investment from Caravel Capital (formerly Sloane Robinson Private Equity) and Justin Byam Shaw, the media and telecoms entrepreneur.

In October 2012, Beringea, the transatlantic private equity firm, invested in InSkin, to help fund the next stage of international and product growth. Trevor Hope, Beringea's Chief Investment Officer, served as Chairman from 2012 - 2015.

The company continues to be privately held.