About Us
InSkin Media
InSkin Media invents, develops and delivers the most effective online advertising formats.
Our interactive ad formats, InSkin™ and i-Roll™, give your brand maximum impact by encouraging consumers to interact. Both ad formats transform the passive user response to online advertising into an immersive and interactive user experience. Our unique advertising formats optimise returns in the fast growing rich media market.Find more information about both InSkin™ and i-Roll™ on our products page.
As a company, it is our ambition to deliver our ad formats to the websites of the world's leading media publishers and brands.
Formed in 2007 and based in London we have enjoyed impressive growth and have more than trebled the size of our team during 2009.
Through our extensive international network of media partners we are active in the United States, France, Spain, Germany, Belgium and Poland.
A member of the Internet Advertising Bureau (IAB), we are proud sponsors of its 2009 Brand Engagement Study. InSkin Media is also involved with the Association of Online Publishers (AOP) industry body, and with Ad Monsters, the advertising operation and technology group.
InSkin Publisher Partners
InSkin Advertiser Partners
Film
FMCG
Motors
Lifestyle
Electronics
Other
Latest News
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27 May 2009
Sony Pictures Releasing launches InSkin's i-Roll (interactive pre-roll)
Sony Pictures Releasing is the latest high profile partner of InSkin Media, this time to launch InSkin's i-Roll, a brand new interactive pre-roll format.
The campaign promotes the keenly awaited release of Terminator Salvation, which goes on release in the UK on 3 June. The campaign will run from 25 May until 7 June.
Planning and buying of the InSkin/i-Roll combination has been managed by the invENTS team at Manning Gottlieb OMD. Matt Morgan, Online Account Director at MGOMD, explained: "We wanted to create a media first and to break the rules around this film launch. The idea was for the film brand to 'own the view' in key media environments, as well as exploiting emerging channels to market and cross-platform opportunities. We are excited by the innovation and potential of i-Roll".
Joshua Heaton-Armstrong, Digital Marketing Manager at Sony Pictures Releasing, added: "InSkin's i-Roll is an ideal platform to promote the film's release details throughout the whole trailer; and it also enables a direct call to action within the pre-roll ('Click here to watch full trailer') This will improve the overall campaign performance - and help drive interested viewers to engage further with the film. We are delighted to be involved in this media first."
InSkin Media's Commercial Manager, Evan Russell, commented: "InSkin's new i-Roll ad format allows us to combine the high-volume video plays of pre-roll with the interactivity, brand awareness, improved user experience and increased response of the InSkin technology. We are developing InSkin to provide our advertisers with the best possible exposure and return on investment, as well as the best experience for their audience."
Viewers of InSkin and i-Roll ads sites can pause the video and click on the 'skin' (a wrap-around frame) to view an interactive ad, or link to related content. The advertiser's branding is present throughout the user's video viewing, without disturbing that experience. The format is delivering exceptionally high click-through-rates for advertisers, and unparalleled dwell-times (Average Brand Exposure - ABE) of over 3 minutes. -
27 June 2009
Utarget.Fox Germany launches Video Advertising partnership with InSkin Media
Online video network Utarget.Fox has announced a new partnership with InSkin Media in Germany, to offer new interactive ad formats - InSkin and i-Roll (interactive pre-roll) - around video, games and image galleries, for advertisers and agencies.
InSkin Media's formats are Flash-based interactive display ad units, that wrap around the publisher's media player enabling online users to click on a brand's ad while viewing a video.
Patrick Edlefsen, Country Manager for Utarget.Fox Germany, said, "This is a new offering for our clients and potential clients that complements our video ad network team. Online video is a fast-growing market - the opportunity is huge."
Hugo Drayton, CEO of InSkin Media Ltd, commented: "We are delighted to welcome Patrick's talented and experienced German team on board with InSkin - this is a great opportunity for both our companies to help develop this dynamic market sector."
The products will now be available across much of Utarget.Fox's European network, in Germany but also in Spain and France.
Advertisers that have used the InSkin ad format include Coca-Cola, Honda and McDonald's.
News Corporation-owned ad network, Fox Networks, acquired a majority stake in London-based Utarget in April 2008. -
27 July 2009
InSkin Media Strengthens Senior Management Team
InSkin Media today announced two additions to its senior management team, with the hiring of Steve Doyle and Tom Knapp. InSkin has also moved into larger central London offices, in the building of Image Source in Soho.
Steve Doyle joins from ids online, where he spent 4 years as Sales Controller at the Virgin Media-owned sales house. Doyle takes up a new role as Head of Sales at InSkin Media, with a clear remit to grow the fast-expanding media sales business with Agencies, Clients and the wider creative community.
Tom Knapp joins from Platform A (formerly Advertising.com), where he spent several years as Head of Technology Operations. Knapp has been appointed Head of Operations at InSkin Media, ensuring appropriate business processes to support InSkin during its planned growth. He is tasked with developing the InSkin platform and operations, in preparation for full European and global roll-out.
Phil Townend, InSkin Media's Commercial Director, commented: "Steve and Tom have chosen to join InSkin at a very exciting time; they both have excellent reputations and huge experience in our industry - their arrival further underlines our ambition, cementing and building on InSkin's reputation as the leading innovator in online video and display advertising, in the UK and beyond."
InSkin has run over 80 successful campaigns in UK and Europe during the first half of 2009, achieving average click through rates of over 3% and average dwell-times (Average Brand Exposure) of approx. 4 minutes. -
2 August 2010
New PageSkin format shows strong growth
InSkin Media's latest advertising innovation, PageSkin, the high-impact web-page format, has seen significant growth in recent months. Introduced during Q1 of 2010, PageSkin now accounts for 35% of InSkin Media's business. The remaining 65% of activity is primarily InSkin for Video and i-Roll, plus InSkin for Images.
Team
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Hugo Drayton Chief Executive Officer hugo.drayton@inskinmedia.com Hugo joined InSkin Media as CEO early in 2009. He worked for the previous two years as CEO of digital behavioural targeting company Phorm, following his role as European MD at Advertising.com (AOL). Hugo spent 10 years at The Telegraph Group, as Group Managing Director, and also served as Group Marketing Director and Digital Director. He is chairman of the British Internet Publishers Alliance (BIPA), and a regular contributor to industry publications and conferences. |
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Patrick Knight Founder / Director of Products & Marketing patrick.knight@inskinmedia.com Inventor of the InSkin Ad Platform (ISAP) and its proprietary ad formats, Patrick founded InSkin Media in 2007 and is now responsible for product development, R&D and international development. His previous technology start-ups include the Tone Group and Funnyfones.com. |
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Phil Townend Commercial Director phil.townend@inskinmedia.com Phil joined InSkin Media as commercial director in early 2009. He was previously at Virgin Media (formerly Virgin.net), building digital ad-sales businesses for ntl and Telewest, and was part of the core steering group which launched Virgin Media's online service in 2007. Phil was an early online video advertising pioneer, as part of Virgin's successful bid and rollout of ad-funded Premier League and Football League highlights across Virginmedia.com. Phil started his media career in broadcast with Aegis-owned ad agency Carat, in 1997, then moved to Flextech Media Sales, before joining internet sales house 24/7 Media. |
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Tom Knapp Operations Director tom.knapp@inskinmedia.com Planning and supporting business expansion, Tom joined InSkin Media in May 2009. A founding employee of Advertising.com International, where he oversaw its European expansion; as Platform-A's head of emerging technologies he launched its successful off-portal mobile ad-network. |
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Steve Doyle Head of Sales steve.doyle@inskinmedia.com Steve joined Inskin Media in June 2009. He spent four years as sales controller at IDS/Virgin Media, managing the online sales team for Virginmedia.com as well as UKTV and the Online Video Alliance (OVA). Steve has enjoyed previous success in senior sales roles at Cricinfo.com and Ciao.co.uk. |
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Mark Davey Head of Publisher Services mark.davey@inskinmedia.com Mark joined InSkin Media in 2008, after 10 years experience in the digital media industry through his work with Yahoo, Telegraph Media Group and online video specialist Kit Digital. |
Investors
InSkin Media, formed in 2007, launched its commercial activities in the UK late in 2008. InSkin is supported by investment from Caravel Capital and Justin Byam Shaw, the media and telecoms entrepreneur. The company continues to be privately held.Our ambition is to establish ourselves as the market leader in developing and delivering the best-performing online advertising formats.
For more information about InSkin Media, and the InSkin™ and i-Roll™ advertising formats, please download the InSkin Media Presentation PDF (2.2 MB), or email info@inskinmedia.com.
Download Investor Information (2.2 MB)
International
InSkin Media is based in London, UK, but is already active in several international markets. The company plans to increase its international coverage in the coming months, with a particular focus on Europe, the United States and Asia-Pacific.EUROPE
InSkin Media has a commercial partnership with the international digital sales specialists, Utarget.FOX for InSkin business in: Germany; France and Spain. Please call or email Utarget.FOX directly for sales enquiries in those markets at the contacts below:Germany
Utarget.FOX GermanyAltonaer Poststr. 9a 22767 Hamburg
T: +49 (0)40 28 41 029-23
E: info@utarget.de
France
Utarget.FOX France241, Boulevard Pereire, 75838 Paris Cedex.
T: 01 58 05 59 16
Annonceurs: David Mayaux (david.mayaux@fox.com)
Editeurs: Frida Kvant (frida.kvant@fox.com)
Spain
Fox International Channel IberiaC/ORENSE,34 EDIFICIO IBERIA MART 2, 28020, MADRID
T: 91 702 2690
Deborah.fernandez@puntofox.com
InSkin is already active in other European markets, including Poland and Belgium, where we have direct relationships with Publishers and Agencies/Clients. For information or requests concerning any European market not covered by Utarget.FOX, please contact InSkin Media.